Argus Research Cuts Netflix (NFLX) Price Target to $95
Key Points
- Argus Research reiterated its Buy rating on Netflix, Inc. (NFLX) on October 22, 2026, while lowering its price target from $120.00 to $95.00.
- Argus Research's $95 price target implies 42.77% upside from Netflix, Inc.'s ($NFLX) current $66.54 share price.
- Netflix reported trailing-twelve-month revenue of $49.73 billion and earnings of $3.46 per share, backed by a net profit margin of 29.7%.
- Company insiders completed several stock sales ahead of the update, and Wall Street maintains a consensus Buy rating with a mean target of $86.24.
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Argus Research reiterated its Buy rating on Netflix, Inc. (NFLX) on October 22, 2026, while lowering its price target from $120.00 to $95.00. The update from Argus came as part of a wider wave of price target adjustments across Wall Street for the streaming entertainment provider. Netflix closed at $67.39 on October 22, 2026.
NFLX
Netflix, Inc.
Argus Research's Call on Netflix, Inc.
Argus Research kept a Buy recommendation in its research note on October 22, 2026, adjusting the firm's price target down to $95.00 from $120.00.
Netflix, Inc. Stock Down 3.1%
Netflix shares recently traded around $66.54 as of October 22, 2026. The stock closed at $67.39 on the day of the Argus update. Shares sit below both the 50-day moving average of $74.69 and the 200-day moving average of $82.52.
$NFLX price target
Netflix, Inc. daily closes and this analyst's $95 target. Not advice.
Recent Earnings
Netflix reported trailing-twelve-month revenue of $49,734,631,424.00 and basic earnings of $3.46 per share. The streaming giant generated a net profit margin of 29.7% and a return on equity of 53.5%. The company's next earnings report is scheduled for release on January 19, 2027.
Insider Buying and Selling at Netflix, Inc.
Company insiders completed several stock transactions ahead of the analyst update. Chief Executive Officer Gregory K. Peters sold 27,312 shares on August 6, 2026, at an average price of $73.54 for a total value of $2,008,606.00. Chief Financial Officer Spencer Adam Neumann sold 9,248 shares on August 10, 2026, at $75.79 per share, totaling $700,907.00. Director Richard N. Barton also reported stock sales during this period.
Analysts Set New Price Targets
Other Wall Street firms adjusted their views on Netflix leading up to the Argus note. UBS maintained a Buy rating on October 21, 2026, lowering its target from $115.00 to $100.00. Citigroup also maintained a Buy rating on October 21, 2026, adjusting its target from $100.00 to $85.00. Oppenheimer maintained an Outperform rating on October 21, 2026, moving its price target from $85.00 to $80.00. Pivotal Research maintained a Hold rating on October 22, 2026, taking its target from $70.00 to $65.00. Overall, the stock carries a consensus Buy recommendation across 44 analyst opinions, with a mean price target of $86.24.
About Netflix, Inc.
Netflix, Inc. operates a global entertainment service providing television series, documentaries, feature films, games, and live programming across multiple genres and languages. Members stream content through various internet-connected devices, including TVs, digital video players, set-top boxes, and mobile platforms. Headquartered in Los Gatos, California, the company was incorporated in 1997.
Bottom Line
Investors will look toward the next earnings release on January 19, 2027, for further updates on subscriber growth and financial performance. Analyst price targets continue to evolve as the stock trades below its key moving averages.
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Source: Argus Research's rating change on $NFLX (Oct 22, 2026). Written by software, not financial advice. How we make alerts