B of A Securities Rates Fox Factory (FOXF) sell, $20 Price Target
B of A Securities lowers its rating on Fox Factory Holding Corp. to 'sell' with a $20 price target, a 18.03% upside from the current price.
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B of A Securities rated Fox Factory Holding Corp. ($FOXF) "sell" with a $20 price target on June 30, 2026.
Since the rating, $FOXF is up 0.3% after 1 week, up 5.1% after 1 month and down 5.4% to date (from the $16.95 close on Jun 30, 2026).
FOXF
Fox Factory Holding Corp.
Key Points
- B of A Securities downgraded Fox Factory Holding Corp. to 'sell' with a new price target of $20 on June 30, 2026.
- B of A Securities's $20 price target implies 18.03% upside from Fox Factory Holding Corp.'s ($FOXF) current $16.95 share price.
- Fox Factory's shares traded at $18.09 on Wednesday, with a market cap of $710.6 million and a forward P/E of 9.72.
- Insiders at Fox Factory made several stock purchases in May 2026, while institutional investors like BlackRock reduced their stakes.
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On June 30, 2026, B of A Securities downgraded Fox Factory Holding Corp. (NasdaqGS:FOXF) to a 'sell' rating, setting a new price target of $20. Shares of Fox Factory traded at $18.09 on Wednesday following the downgrade.
B of A Securities vs. the S&P 500
Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.
Fox Factory Holding Corp. Stock Down 9.7%
Shares of NasdaqGS:FOXF traded near $18.09 on Wednesday. Fox Factory Holding Corp. has a market cap of approximately $710.6 million, with a forward P/E ratio of 9.72 and a beta of 1.37. The stock has seen a 52-week low of $13.08 and a high of $31.18, while its 50-day moving average is $17.57 and the 200-day moving average is $18.75. The company maintains a current ratio of 2.99 and a quick ratio of 1.03, but it carries a high debt-to-equity ratio of 119.56.
$FOXF price target
Fox Factory Holding Corp. daily closes and this analyst's $20 target. Not advice.
Recent Earnings
Fox Factory reported revenue of about $1.48 billion, with a growth rate of 3.8%. However, the company posted a net margin of -20.2% and a return on equity of -37.5%, indicating significant financial challenges. The company's next earnings report is expected on August 6, 2026.
Insider Buying and Selling at Fox Factory Holding Corp.
Several insiders at Fox Factory made stock purchases on May 8, 2026. Jean Hlay, Douglas Grimm, Elizabeth Fetter, Alan Lee Bazaar, Sidney Johnson, and Thomas Duncan each bought 8,989 shares. These transactions were not part of any pre-scheduled trading plans.
Analysts Set New Price Targets
On June 30, 2026, B of A Securities downgraded Fox Factory to a 'sell' rating, setting a price target of $20. Roth Capital previously maintained a 'hold' rating with a $19 target on January 6, 2026. The consensus among analysts is a 'hold' rating, with an average target price of $22.33 from six analysts.
About Fox Factory Holding Corp.
Fox Factory Holding Corp. designs and manufactures performance products for vehicles and bikes under various brands, including FOX and Marzocchi. Headquartered in Duluth, Georgia, and led by CEO Michael C. Dennison, the company employs around 3,700 people. It operates globally, offering products ranging from off-road vehicle components to mountain bike suspension systems.
Bottom Line
B of A Securities' downgrade of Fox Factory Holding Corp. to 'sell' reflects growing concerns over the company's financial performance. The stock's current trading price and market metrics indicate investor caution. As with all 13F filings and analyst ratings, these insights offer a snapshot of past actions and should be considered in the broader context of the market.
Related Filing Alerts
Source: B of A Securities's rating change on $FOXF (Jun 30, 2026). Written by software, not financial advice. How we make alerts