Baird Cuts Wyndham Hotels & Resorts (WH) Price Target to $95

On October 23, 2026, Baird maintained its Outperform rating on Wyndham Hotels & Resorts, Inc. (NYSE: WH) while adjusting its price target to $95 from $96. Research notes from the firm detail the updated target while keeping the growth outlook intact for the hotel franchising company.

WH Wyndham Hotels & Resorts, Inc.

$78.36 ▲ +5.91% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Baird's Call on Wyndham Hotels & Resorts

Baird kept its Outperform rating on the stock while trimming the target from $96 to $95. This update follows a series of recent adjustments from other major research firms covering the lodging sector. Earlier, on October 22, 2026, Morgan Stanley maintained its Overweight rating and raised its target from $92 to $97, while Stifel kept a Buy rating and nudged its target from $98 to $99. Freedom Broker also initiated coverage with a Buy rating and an $88 target on October 14, 2026, preceded by Morgan Stanley maintaining an Overweight rating with a $92 target on October 12, 2026. Overall, the stock carries an average consensus recommendation of buy with 18 analyst opinions and a mean price target of $96.61.

Other Institutional Activity in Wyndham Hotels & Resorts

Large funds adjusted their positions ahead of the autumn reporting cycle. Citadel Advisors Llc reduced its holdings by 242,117 shares, ending the period with 2,103,981 shares valued at about $157.94 million. Bank of Montreal /CAN/ also trimmed its stake, cutting 263,629 shares to finish with 1,867,566 shares worth about $140.20 million.

Wyndham Hotels & Resorts, Inc. Stock Down 4.2%

Shares recently traded around $75.07 as of October 23, 2026, matching the closing price of $75.07 on October 22, 2026. The stock sits about 3.7% above its 50-day moving average of $72.40, though it remains about 3.8% below its 200-day average of $78.07. Trading levels put the equity 16.9% below its 52-week high of $90.35 and 12.3% above its 52-week low of $66.87.

Recent Earnings

Wyndham generated $1.42 billion in trailing twelve-month revenue with earnings of $2.76 per share. The company reported a net profit margin of 14.6% and a return on equity of 39.4%. The next earnings report is scheduled for February 17, 2027.

Dividend

The company pays an annual dividend of $1.72 per share, which translates to a dividend yield of 2.2% based on current trading levels. The payout ratio stands at 60.9% of earnings.

Insider Buying and Selling at Wyndham Hotels & Resorts, Inc.

Insider transactions included multiple sales across the year. Officer Nicola Rossi sold 7,055 shares on May 7, 2026, at an average price of $85.19 for a total value of $601,045. Chief Executive Officer Geoffrey A Ballotti completed three separate sales, starting with 18,516 shares on June 15, 2026, followed by 19,414 shares on August 17, 2026, at an average price of $72.71 for a total value of $1,411,576, and a final sale of 19,295 shares on October 15, 2026.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts operates as a massive lodging franchisor, connecting thousands of properties globally under familiar hospitality brands. The company focuses primarily on economy and midscale segments through franchising models. Observers watch these hotel groups closely to gauge shifts in consumer travel demand and franchise fee revenues.

Bottom Line

Baird's latest note keeps a positive stance on Wyndham Hotels even as shares trade below broader analyst targets. Market participants will look toward the upcoming earnings release in February 2027 for further details on franchise growth and margin performance.