Benchmark Rates Trip.com (TCOM) buy, $65 Price Target

Benchmark maintains its bullish stance on Trip.com Group Limited with a $65 price target as Wall Street weighs travel demand, a 62.66% upside from the current price.

By TradeTexts Research Desk · Published Jun 26, 2026, 9:01 AM EDT · Updated Jun 30, 2026, 10:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Benchmark rated Trip.com Group Limited ($TCOM) "buy" with a $65 price target on June 26, 2026.

Since the rating, $TCOM is up 0.2% after 1 week, up 9.5% after 1 month and down 2.1% to date (from the $40.89 close on Jun 26, 2026).

TCOM Trip.com Group Limited

$40.01 -46.29% year to date

Daily close · Oct 16, 2026

Key Points

Benchmark analyst Fawne Jiang reiterated a buy rating on Trip.com Group Limited (NasdaqGS: TCOM) with a $65 price target on June 26, 2026.
Benchmark's $65 price target implies 62.66% upside from Trip.com Group Limited's ($TCOM) current $39.96 share price.
The stock changed hands near $39.96, trading below its 50-day moving average of $43.80 and closer to its 52-week low of $38.04.
Wall Street maintains a strong buy consensus overall, backed by 29 analyst opinions and a mean price target of $58.44.

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Benchmark Keeps Positive Stance on Trip.com Group

Benchmark analyst Fawne Jiang chose to keep a buy rating on Trip.com Group Limited (NasdaqGS: TCOM) on June 26, 2026, setting a price target of $65. The call points to steady confidence in the travel provider's operational footprint and ability to capture consumer demand across domestic and international markets. This update sits among a wider wave of reviews from major financial institutions assessing the firm's valuation and growth vectors through the summer and autumn months.

Analyst rating track record

Benchmark vs. the S&P 500

YTD return -20.61% hypothetical

All-time return -33.48% S&P 500 +22.61%

vs. S&P 500 -56.09% behind the index

Hypothetical returns from Benchmark's disclosed trades, not real profit or advice. How we model this.

Valuation and Where the Stock Trades

Shares recently changed hands at $39.96, sitting near the lower boundary of a 52-week trading range that spans from $38.04 up to $78.99. The current price rests well below the 50-day moving average of $43.80 and the 200-day moving average of $52.70. With a trailing price-to-earnings ratio of 7.86 and a forward price-to-earnings ratio of 9.89, the shares trade at single-digit multiples of expected per-share earnings based on recent financial results.

12-month forecast

$TCOM price target

Trip.com Group Limited daily closes and this analyst's $65 target. Not advice.

Recent Earnings Performance

Trip.com Group reported $65.61 billion in revenue alongside a revenue growth rate of 5.5%. Profitability remains a core feature of the operating model, highlighted by a net margin of 36.91% and a return on equity of 15.65%. Earnings per share stand at $5.17. Shareholders and analysts will watch the next earnings release scheduled for November 16, 2026, for fresh commentary on booking trends and cost management.

Broad Analyst Perspectives on TCOM

Other major research desks updated their views on the equity over recent weeks. On September 17, 2026, JP Morgan maintained an overweight rating while lowering its target from $72 to $62, while Macquarie upgraded the stock to an outperform rating on the same day, moving its target from $44.30 to $53.20. Earlier in September, Mizuho kept an outperform rating with a target adjusted to $60 from $65, matching StoneX which held a buy rating at a $60 target. Back in July, Citigroup maintained a buy rating with a $62 target, and China Renaissance adjusted its view by downgrading the stock to a hold rating with a $42 target.

What the Company Does

Trip.com Group Limited operates online travel platforms including Ctrip, Qunar, Trip.com, Skyscanner, and Travelfusion. The enterprise coordinates hotel reservations, train and flight ticketing, packaged tours, and corporate travel management via its Trip.Biz division. These offerings serve leisure and business travelers seeking integrated booking tools, customer support, and destination services.

Next Steps for Observers

Market participants continue to monitor how consumer spending trends impact travel bookings across Asia and international destinations. Observers will track upcoming research notes from major houses and prepare for the next financial disclosures in November. Benchmark's target of $65 offers a look at one firm's upside view relative to current market pricing.