Bernstein Cuts The Boeing (BA) Price Target to $278

Bernstein has reaffirmed its Outperform rating on Boeing, adjusting the price target to $278 from $298, a 47.14% upside from the current price.

By TradeTexts Research Desk · Published Oct 16, 2026, 1:59 PM EDT

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Bernstein cut its price target on The Boeing Company ($BA) to $278 from $298 on October 12, 2026, and rates the stock "Outperform".

Since the rating, $BA is up 0.4% to date (from the $189.50 close on Oct 12, 2026).

BA The Boeing Company

$190.21 -16.49% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, Bernstein reiterated its Outperform rating on Boeing, lowering the price target from $298 to $278.
Bernstein's $278 price target implies 47.14% upside from The Boeing Company's ($BA) current $188.93 share price.
Boeing shares recently traded at $188.93, which is about 32% below Bernstein's new target and 25.7% below the 52-week high.
The stock has a forward P/E ratio of 50.0 and is set to report earnings on October 27, 2026.

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Bernstein has reiterated its Outperform rating on The Boeing Company (BA) and set a new price target of $278, down from $298. This rating was announced on October 12, 2026. Boeing shares recently traded at $188.93, indicating they are significantly below Bernstein's target and the broader market's expectations.

Other Institutional Activity in Boeing

Several other institutional investors have made moves in Boeing recently. Blackrock Inc. increased its stake by 2,851,410 shares, bringing its total to 61,043,446 shares valued at about $11.6 billion. FMR, LLC also added 2,075,949 shares, ending with 58,951,274 shares worth approximately $11.2 billion. Meanwhile, Vanguard Capital Management LLC grew its holdings by 459,040 shares, totaling 51,463,432 shares valued at about $9.8 billion.

The Boeing Company Stock Up 2.3%

Boeing shares are currently trading below both their 50-day and 200-day moving averages, by 8.4% and 14.0%, respectively. They are also about 25.7% below their 52-week high of $254.35, but still 6.9% above the low of $176.77. This positioning suggests that the stock has struggled to gain traction in recent months.

12-month forecast

$BA price target

The Boeing Company daily closes and this analyst's $278 target. Not advice.

Recent Earnings

Boeing reported trailing twelve-month revenue of approximately $93.99 billion and an EPS of $2.80. The company has seen an 8% year-over-year revenue growth and a net margin of 2.6%. The next earnings report is scheduled for October 27, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B+ 78/100

Reported Apr 22, 2026

Forward outlook
3 analysts raised price targets.
EPS & revenue
EPS beat estimates by 76.7%. Revenue missed estimates by 1.0%.
Profit surprise
EBITDA beat sharply. Operating income beat sharply.
Pre-earnings setup
Bar was high, analysts already very bullish.
Analyst signal
3 target raises.
Earnings quality
Gross margin down 0.9 points. Negative free cash flow.

Earnings Call Summary

Boeing had a strong start to 2026 with 22.2 billion dollars in revenue, up 14 percent. The 737 program delivered 114 aircraft and stabilized at 42 per month after fixing wiring issues on 25 planes. The 787 was held back by seat certification delays but remains on track. Defense revenue grew 21 percent to 7.6 billion dollars, driven by higher demand from military conflicts. Free cash flow usage of 1.5 billion in the quarter was better than expected due to recovery and good timing.

Guidance Boeing expects to deliver 500 737s and 90 to 100 787s in 2026. The company guides for 1 billion to 3 billion dollars in free cash flow for the year. Production rates will increase to 47 per month on the 737 this summer and to 10 per month on the 787 later in the year.

Good report. The company beat and showed some forward improvement, with a few meaningful caveats.

Insider Buying and Selling at The Boeing Company

Insider trading data shows several transactions this year. Officer Ann M Schmidt sold 6,281 shares on February 17, 2026, for about $1.53 million, while Uma M Amuluru sold 1,503 shares on February 24, 2026, for around $351,484. Director Mortimer J. Buckley bought 2,230 shares on March 3, 2026, at an average price of $224.20, totaling about $500,000. Additionally, Director Bradley Douglas Tilden purchased 1,370 shares on May 20, 2026, for about $299,345.

Analysts Set New Price Targets

On October 12, 2026, Bernstein maintained its Outperform rating on Boeing with a revised price target of $278. Earlier, on October 9, TD Cowen kept its Buy rating but lowered its target from $250 to $240. Barclays also reiterated its Overweight rating with a target of $300.

About Boeing

The Boeing Company, based in Arlington, Virginia, is a leading aerospace firm that designs and manufactures commercial jetliners and military aircraft. It also provides satellite, missile defense, and space flight services. The company's diverse operations position it well within the aerospace and defense sectors, despite current market challenges.

Bottom Line

Investors should keep an eye on Boeing's upcoming earnings report on October 27, 2026. Bernstein's recent adjustment in price target reflects ongoing challenges in the aerospace sector, and further ratings from analysts could influence market sentiment.