BTIG Rates NIKE (NKE) Buy, $50 Price Target

On October 22, 2026, BTIG reaffirmed its Buy rating on NIKE, Inc. (NYSE: NKE) while keeping its price target steady at $50.00. According to the research note, the firm maintained its optimistic stance on the footwear and athletic apparel maker without shifting its target price from its previous level.

NKE NIKE, Inc.

$37.53 ▼ -39.12% year to date

1M 3M YTD

Daily close · Oct 21, 2026

BTIG's Call on NIKE, Inc.

BTIG kept a Buy rating on the stock alongside a $50.00 price target on October 22, 2026.

Other Institutional Activity in NIKE, Inc.

ARS Wealth Advisors Group completely exited its position in the company, selling all 6,284 of its shares in a report filed near mid-October 2026.

NIKE, Inc. Stock Up 0.1%

NIKE shares recently traded around $37.53 on October 22, 2026, matching the previous day's close of $37.53. The stock sits just above its 50-day moving average of $37.30, though it remains below its 200-day moving average of $47.01.

Recent Earnings

NIKE, Inc. reported trailing twelve-month revenue of $45.89 billion and earnings of $2.08 per share. The company posted a net profit margin of 6.7% and a return on equity of 21.6%, with its next earnings report scheduled for December 17, 2026.

Dividend

NIKE pays an annual dividend rate of $1.64 per share, giving it a dividend yield of 4.37% with a payout ratio of 78.8%.

Insider Buying and Selling at NIKE, Inc.

Several company insiders completed stock sales across August and September 2026. President Amy Montagne sold 4,867 shares on August 7, 2026, at an average price of $42.05, totaling $204,657. Later, on September 9, 2026, officer Robert Leinwand sold 3,646 shares at $37.59 for $137,053. Officer Philip Mccartney sold 2,559 shares on the same day at $37.59, worth $96,193. Chief Operating Officer Venkatesh Alagirisamy also sold 3,671 shares on September 9 at $37.59, totaling $137,993.

Analysts Set New Price Targets

Wall Street firms updated their views ahead of BTIG's note. On October 2, 2026, Freedom Broker lowered its target to $51.00 from $54.00 with a Buy rating. UBS maintained a Neutral rating on October 2, cutting its target from $42.00 to $34.00. Telsey Advisory Group kept a Market Perform rating on October 2 while lowering its target from $44.00 to $35.00. Barclays maintained an Overweight rating on October 5, reducing its target from $48.00 to $37.00. Overall, the stock carries a consensus hold rating from 36 analysts with a mean price target of $36.51.

About NIKE, Inc.

Headquartered in Beaverton, Oregon, NIKE designs, develops, and markets footwear, apparel, equipment, and accessories worldwide. The company sells its merchandise under major brands including NIKE, Jordan, Converse, and Jack Purcell.

Bottom Line

Investors will watch for the company's next earnings report on December 17, 2026, to gauge ongoing revenue trends and profit margins.