BTIG Rates Strategy (MSTR) buy, $250 Price Target

BTIG maintains its buy rating on Strategy Inc with a $250 price target, a 157.04% upside from the current price.

By TradeTexts Research Desk · Published Jun 30, 2026, 9:05 PM EDT · Updated Jul 1, 2026, 3:01 PM EDT

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BTIG rated Strategy Inc ($MSTR) "buy" with a $250 price target on June 30, 2026.

Since the rating, $MSTR is up 12.0% after 1 week, up 12.4% after 1 month and up 57.4% to date (from the $86.93 close on Jun 30, 2026).

MSTR Strategy Inc

$136.83 -12.94% year to date

Daily close · Oct 16, 2026

Key Points

BTIG reiterated its buy rating on Strategy Inc (MSTR) with a $250 price target on June 30, 2026.
BTIG's $250 price target implies 157.04% upside from Strategy Inc's ($MSTR) current $97.26 share price.
Shares of Strategy Inc traded near $86.05 on Wednesday, with a market cap of $29.4 billion and a forward P/E of 18.45.
Insider buying was noted with CEO Phong Le purchasing 11,000 shares at $90.8 on June 22, 2026.

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BTIG reiterated its buy rating on Strategy Inc (NasdaqGS: MSTR) with a price target of $250, according to an analyst action on June 30, 2026. The stock traded near $86.05 on Wednesday.

Analyst rating track record

BTIG vs. the S&P 500

YTD return -24.52% hypothetical

All-time return +23.59% S&P 500 +41.05%

vs. S&P 500 -17.46% behind the index

Hypothetical returns from BTIG's disclosed trades, not real profit or advice. How we model this.

Analysts Set New Price Targets

On June 30, 2026, BTIG maintained its buy rating on Strategy Inc, setting a price target of $250. TD Cowen also maintained a buy rating, with a target of $260, while Canaccord Genuity reiterated its buy rating with a $130 target. Mizuho had previously maintained a buy rating with a target of $265 on June 1, 2026. The consensus among 13 analysts is a strong buy, with an average target price of $351.54.

Other Institutional Activity in Strategy Inc

CAPITAL INTERNATIONAL INVESTORS increased its holdings by 10,826,893 shares, now holding 31,441,761 shares valued at approximately $3.92 billion. BLACKROCK, INC. added 3,146,605 shares, bringing its total to 17,753,885 shares worth about $2.22 billion. VANGUARD PORTFOLIO MANAGEMENT LLC opened a new position with 14,741,707 shares valued at around $1.84 billion. VANGUARD CAPITAL MANAGEMENT LLC also initiated a stake with 14,077,512 shares, worth approximately $1.76 billion. Conversely, MORGAN STANLEY slightly reduced its position by 94,384 shares, now holding 9,286,014 shares valued at roughly $1.16 billion.

Strategy Inc Stock Down 32.1%

Shares of Strategy Inc traded near $86.05 on Wednesday. The company has a market cap of $29.4 billion and a forward P/E ratio of 18.45. Its beta stands at 3.471, indicating higher volatility compared to the market. The stock's 52-week range is between $81.81 and $457.22, with a 50-day moving average of $150.54 and a 200-day moving average of $185.95.

12-month forecast

$MSTR price target

Strategy Inc daily closes and this analyst's $250 target. Not advice.

Insider Buying and Selling at Strategy Inc

Recent insider activity includes President and CEO Phong Le purchasing 11,000 shares at an average price of $90.8 on June 22, 2026. Additionally, Jarrod Patten made several transactions, buying 1,500 shares at $18.24 on June 23 and June 17, 2026, and selling 1,500 shares at prices of $106.08 and $121.31 on the same respective days.

About Strategy Inc

Strategy Inc, formerly known as MicroStrategy Incorporated, is a technology company based in Tysons Corner, Virginia. It operates as a bitcoin treasury company, offering investors various securities for economic exposure to Bitcoin. The company also provides AI-powered enterprise analytics software, including Strategy One and Strategy Mosaic, which help businesses access and govern data insights. Led by CEO Phong Q. Le, Strategy Inc employs 1,511 people and serves markets worldwide.

Bottom Line

BTIG's reiterated buy rating with a $250 target underscores confidence in Strategy Inc's prospects. The firm's focus on Bitcoin and analytics positions it uniquely in the tech sector. As with all 13F filings and analyst ratings, this update reflects past assessments and may not indicate current positions or future performance.