Cantor Fitzgerald Cuts Amazon.com (AMZN) Price Target to $310

Cantor Fitzgerald maintains its Overweight rating on Amazon, adjusting the price target to $310, a 24.55% upside from the current price.

By TradeTexts Research Desk · Published Oct 16, 2026, 1:53 PM EDT

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Cantor Fitzgerald cut its price target on Amazon.com, Inc. ($AMZN) to $310 from $320 on October 12, 2026, and rates the stock "Overweight".

Since the rating, $AMZN is down 3.7% to date (from the $259.53 close on Oct 12, 2026).

AMZN Amazon.com, Inc.

$250 +10.38% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, Cantor Fitzgerald reiterated its Overweight rating on Amazon.com, Inc. with a new price target of $310.
As of October 16, 2026, Amazon shares traded recently around $248.90, which is below the 50-day moving average of $257.52.
Analysts currently have an average price target of $331.46 for Amazon, suggesting potential upside from the recent trading price.

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Cantor Fitzgerald reiterated its Overweight rating on Amazon.com, Inc. (AMZN) on October 12, 2026, lowering its price target from $320 to $310. This reflects the firm’s confidence in the company despite recent market conditions.

Other Institutional Activity in Amazon.com, Inc.

Blackrock Inc. holds 748,403,539 shares of Amazon, worth about $187.1 billion after increasing its stake by 12,871,805 shares, a 1.8% rise. Vanguard Capital Management LLC has 635,764,130 shares valued at approximately $158.9 billion, having added 4,607,444 shares, a 0.7% increase. State Street Corporation also increased its holdings by 6,754,482 shares, bringing its total to 397,186,958 shares worth about $99.3 billion, a 1.7% rise. FMR, LLC holds 365,660,364 shares valued at around $91.4 billion after adding 6,958,810 shares, a 1.9% increase. Geode Capital Management, LLC reduced its stake slightly by 23,324 shares, ending with 233,211,684 shares worth about $58.3 billion.

Amazon.com, Inc. Stock Down 2.0%

Amazon shares recently traded around $248.90, which is below its 50-day moving average of $257.52 by about 3.3%. The stock is also about 13.3% below its 52-week high of $287.20 but remains 27.0% above its 52-week low of $196.00.

12-month forecast

$AMZN price target

Amazon.com, Inc. daily closes and this analyst's $310 target. Not advice.

Recent Earnings

Amazon reported trailing twelve-month revenue of approximately $775.7 billion, with a net margin of 17.4% and a return on equity of 30.6%. The next earnings report is scheduled for October 29, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B- 72/100

Reported Apr 29, 2026

Forward outlook
23 analysts raised price targets.
EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
Pre-earnings setup
Bar was high, analysts already very bullish.
Analyst signal
23 target raises.
Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.

Earnings Call Summary

Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.

Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.

Slightly positive report. The quarter was acceptable, but the forward setup is not strong.

Insider Buying and Selling at Amazon.com, Inc.

Recent insider activity includes Matthew S. Garman, an officer, who sold 14,541 shares valued at about $3.77 million on August 21, 2026. David A. Zapolsky, another officer, sold 15,430 shares worth around $4.00 million on August 24, 2026. Douglas J. Herrington sold 1,000 shares on September 1, 2026, at an average price of $254.77, totaling about $254,770, and again sold 1,000 shares on October 1, 2026, at an average price of $251.50, valued at approximately $251,500.

Analysts Set New Price Targets

On October 12, 2026, Wells Fargo maintained its Overweight rating on Amazon, adjusting its price target to $329. Earlier, Cantor Fitzgerald reiterated its Overweight rating with a target of $310. The average price target from analysts stands at $331.46, based on 58 opinions, with a consensus recommendation of Strong Buy.

About Amazon.com, Inc.

Amazon.com, Inc. is a major player in the retail space, offering consumer products, advertising, and subscription services through online and physical stores. The company operates in North America and globally, with a diverse range of services including Amazon Web Services (AWS) and various electronic devices.

Bottom Line

Investors should keep an eye on Amazon's upcoming earnings report on October 29, 2026. With Cantor Fitzgerald's recent price target adjustment and ongoing analyst support, the stock remains a focal point for many market watchers.