DA Davidson Rates Adobe (ADBE) buy, $250 Price Target

DA Davidson continues to back Adobe with a $250 price target after recent results, a 20.59% upside from the current price.

By TradeTexts Research Desk · Published Jun 12, 2026, 9:11 PM EDT · Updated Jun 17, 2026, 2:01 PM EDT

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DA Davidson rated Adobe Inc. ($ADBE) "buy" with a $250 price target on June 12, 2026.

Since the rating, $ADBE is down 4.5% after 1 week, up 13.0% after 1 month and up 20.2% to date (from the $204.02 close on Jun 12, 2026).

ADBE Adobe Inc.

$245.20 -26.43% year to date

Daily close · Oct 16, 2026

Key Points

DA Davidson reaffirmed its buy rating on Adobe Inc. with a target price of $250, while the stock is currently priced at $207.32.
DA Davidson's $250 price target implies 20.59% upside from Adobe Inc.'s ($ADBE) current $207.32 share price.
Adobe's stock has dropped from a previous close of $240.68, reflecting market volatility.
Analysts have mixed views, with 32 opinions leading to a consensus hold rating and a mean price target of $272.31.

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DA Davidson Backs Adobe with a $250 Target

On June 12, 2026, DA Davidson reiterated its buy rating on Adobe Inc. (NasdaqGS: ADBE), setting a price target of $250. The stock is currently trading at $207.32, down from its previous close of $240.68.

Analysts Set New Price Targets

While DA Davidson maintains a bullish outlook, other analysts have downgraded their ratings recently. On October 13, HSBC downgraded Adobe to a hold rating with a target of $267, down from $310. Wells Fargo also downgraded its rating to underweight with a target of $225, down from $270. This reflects a cautious sentiment among some analysts, despite DA Davidson's reaffirmation.

How Adobe Inc. Stock Has Traded

Adobe's shares have fluctuated significantly, previously reaching a high of $363.70 in the past year. The stock's current price is closer to its 52-week low of $190.12, suggesting it may be undervalued compared to earlier highs. This performance is critical as investors evaluate the stock against its potential growth and targets set by analysts.

12-month forecast

$ADBE price target

Adobe Inc. daily closes and this analyst's $250 target. Not advice.

What Adobe Inc. Does

Adobe Inc. is a major technology company based in San Jose, California, specializing in software applications for content creation and digital media. Its tools are widely used by professionals across various industries, making its stock a focal point for investors.

What to Watch at Adobe Inc.

Adobe is scheduled to report its next earnings on December 9, 2026. Investors should keep an eye on this date for potential updates that could impact the stock's performance and analyst ratings. Remember, the 13F filings reflect past positions and may not represent current holdings.