DA Davidson Rates DICK'S Sporting Goods (DKS) buy

DA Davidson maintains a buy rating on DICK'S Sporting Goods with a $260 price target, a 14.63% upside from the current price.

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DA Davidson rated DICK'S Sporting Goods, Inc. ($DKS) "buy" with a $260 price target on July 1, 2026.

Since the rating, $DKS is down 6.3% after 1 week, down 14.7% after 1 month and down 36.6% to date (from the $227.60 close on Jul 1, 2026).

DKS DICK'S Sporting Goods, Inc.
$144.35 -26.33% year to date
Daily close · Oct 16, 2026

Key Points

  • DA Davidson reiterated its buy rating for DICK'S Sporting Goods, setting a price target of $260 on July 1, 2026.
  • DA Davidson's $260 price target implies 14.63% upside from DICK'S Sporting Goods, Inc.'s ($DKS) current $226.81 share price.
  • Shares of DICK'S Sporting Goods were trading at $226.81 on Wednesday, with a market cap of approximately $20.3 billion.
  • Recent insider transactions include significant activity by Executive Chairman Edward Stack on June 24, 2026.

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DA Davidson reiterated its buy rating on DICK'S Sporting Goods, Inc. (NYSE:DKS) on July 1, 2026, maintaining a price target of $260. Analyst Michael Baker's decision reflects continued confidence in the company's performance.

Analyst rating track record

DA Davidson vs. the S&P 500

YTD return +74.01% hypothetical
All-time return +112.48% S&P 500 +13.07%
vs. S&P 500 +99.41% ahead of the index

Hypothetical returns from DA Davidson's disclosed trades, not real profit or advice. How we model this.

DICK'S Sporting Goods, Inc. Stock Up 65.6%

Shares of NYSE:DKS traded near $226.81 on Wednesday. DICK'S Sporting Goods has a market cap of about $20.3 billion and a P/E ratio of 22.08. The stock's beta is 1.224, indicating moderate volatility. Over the past year, the shares have ranged from a low of $186.67 to a high of $244.38. The 50-day moving average stands at $223.91, while the 200-day moving average is $214.80.

12-month forecast

$DKS price target

DICK'S Sporting Goods, Inc. daily closes and this analyst's $260 target. Not advice.

Recent Earnings

DICK'S Sporting Goods reported revenue of approximately $19.2 billion, showing a growth of 0.63%. The company achieved an EPS of $10.27, with a net margin of 4.71% and a return on equity of 20.9%. Investors can anticipate the next earnings report on August 25, 2026.

Dividend

The company offers an annual dividend rate of $5.00, yielding about 2.2%. The dividend payout ratio is 47.59%, reflecting a balanced approach to returning capital to shareholders.

Insider Buying and Selling at DICK'S Sporting Goods, Inc.

On June 24, 2026, Executive Chairman Edward Stack was involved in notable transactions. He sold 958,466 shares without a stated price and purchased the same amount at an average price of $11.31. Additionally, he sold 442,692 shares at $236.93. Other insiders, including Robert Eddy, Desiree Ralls-Morrison, and William Colombo, each bought 838 shares on June 10, 2026.

Analysts Set New Price Targets

On July 1, 2026, DA Davidson reiterated its buy rating with a $260 price target. Other analysts, such as JP Morgan and Truist Securities, have also maintained buy ratings with targets of $270. Barclays set a higher target of $280, while Wells Fargo held a more conservative hold rating with a $220 target. The consensus among 22 analysts is a buy, with an average price target of $249.27.

About DICK'S Sporting Goods

DICK'S Sporting Goods, Inc. operates as a leading omni-channel retailer in the sporting goods industry, primarily in the United States. Headquartered in Coraopolis, Pennsylvania, the company offers a wide range of products, including sporting goods equipment, apparel, and footwear. Under the leadership of CEO Lauren R. Hobart, DICK'S employs approximately 31,600 people and operates various specialty concept stores such as Golf Galaxy and Public Lands.

Bottom Line

DA Davidson's reiterated buy rating and $260 price target highlight continued confidence in DICK'S Sporting Goods' potential. With a strong market presence and positive financial performance, the company remains a key player in the specialty retail sector. It's important to remember that analyst ratings and targets reflect opinions at the time of the report and may change as new information becomes available.

Source: DA Davidson's rating change on $DKS (Jul 1, 2026). Written by software, not financial advice. How we make alerts

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