DA Davidson Rates Repay (RPAY) buy, $6 Price Target

DA Davidson maintains a Buy rating on Repay Holdings with a $6 price target, a 42.86% upside from the current price.

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DA Davidson rated Repay Holdings Corporation ($RPAY) "buy" with a $6 price target on June 30, 2026.

Since the rating, $RPAY is down 3.8% after 1 week, down 5.7% after 1 month and down 4.0% to date (from the $4.20 close on Jun 30, 2026).

RPAY Repay Holdings Corporation
$4.03 +11.33% year to date
Daily close · Oct 16, 2026

Key Points

  • DA Davidson reiterated its Buy rating on Repay Holdings (NasdaqCM:RPAY) with a $6 price target on June 30, 2026.
  • DA Davidson's $6 price target implies 42.86% upside from Repay Holdings Corporation's ($RPAY) current $4.20 share price.
  • Repay Holdings traded near $4.20 on Wednesday, with a market cap of about $347.8 million and a forward P/E ratio of 3.77.
  • Institutional investors like Forager Capital and Veradace Capital have increased their stakes in Repay Holdings, while insiders also made recent purchases.

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DA Davidson has reiterated its Buy rating on Repay Holdings Corporation (NasdaqCM:RPAY), setting a price target of $6. This announcement came on June 30, 2026, as the stock traded near $4.20 on Wednesday.

Analyst rating track record

DA Davidson vs. the S&P 500

YTD return +77.08% hypothetical
All-time return +116.23% S&P 500 +13.05%
vs. S&P 500 +103.18% ahead of the index

Hypothetical returns from DA Davidson's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Repay Holdings

Several institutional investors have been active in Repay Holdings recently. Forager Capital Management increased its holdings by 5,252,111 shares, ending with 9,242,837 shares valued at approximately $24.03 million, marking a 131.6% increase. Veradace Capital Management also grew its stake by 1,391,874 shares, totaling 7,192,304 shares worth about $18.70 million, a 24% increase. Meanwhile, BlackRock trimmed its position slightly by 13,516 shares, holding 6,280,948 shares valued at $16.33 million, a 0.2% decrease.

Repay Holdings Corporation Stock Up 0.2%

Shares of Repay Holdings traded near $4.20 on Wednesday. The company has a market cap of approximately $347.8 million and a forward P/E ratio of 3.77. With a beta of 1.858, the stock has experienced a 52-week low of $2.30 and a high of $6.05. Its 50-day moving average is $3.60, while the 200-day average is $3.70. The company maintains a current ratio of 1.789 and a quick ratio of 1.139, with a debt-to-equity ratio of 84.221.

12-month forecast

$RPAY price target

Repay Holdings Corporation daily closes and this analyst's $6 target. Not advice.

Recent Earnings

In its most recent earnings report, Repay Holdings posted revenues of $312.7 million, reflecting a growth of 4.5%. Despite this revenue growth, the company reported a net margin of -82.7% and a return on equity of -43.9%. The next earnings release is scheduled for August 10, 2026.

Insider Buying and Selling at Repay Holdings Corporation

Several insiders have made recent purchases of Repay Holdings stock. On June 10, 2026, Richard Thornburgh, Paul Garcia, Peter Kight, Maryann Goebel, and Emnet Legesse Rios each acquired 50,295 shares. Additionally, Richard Jason Watkin, President of KUBRA, bought 833,333 shares on June 1, 2026.

Analysts Set New Price Targets

DA Davidson's reiteration of its Buy rating on June 30, 2026, includes a price target of $6. UBS, on June 3, 2026, maintained a Hold rating with a target of $4.25. The consensus among analysts is a strong buy, with an average price target of $6.85 based on five opinions.

About Repay Holdings

Repay Holdings Corporation, based in Atlanta, Georgia, is a payments technology company that provides integrated payment processing solutions in the United States. Founded in 2006, the company operates in the Technology sector, specifically within the Software - Infrastructure industry. It offers services such as debit and credit card processing, ACH processing, and digital wallet services, catering primarily to personal and automotive loans, receivables management, and business-to-business verticals. Under the leadership of CEO John Andrew Morris Sr., CPA, Repay employs 486 people.

Bottom Line

DA Davidson's reaffirmation of its Buy rating on Repay Holdings highlights the firm's confidence in the company's potential, despite recent financial challenges. Investors should note that institutional activity has been robust, with several funds increasing their stakes. As always, remember that analyst ratings and 13F filings are backward-looking and may not reflect the most current market conditions.

Source: DA Davidson's rating change on $RPAY (Jun 30, 2026). Written by software, not financial advice. How we make alerts

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