DA Davidson Rates Zeta Global (ZETA) buy, $30 Price Target

DA Davidson keeps its buy rating on Zeta Global Holdings with a $30 price target as shares change hands below that mark, a 58.06% upside from the current price.

By TradeTexts Research Desk · Published Jun 24, 2026, 12:02 PM EDT · Updated Jun 29, 2026, 8:03 AM EDT

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DA Davidson rated Zeta Global Holdings Corp. ($ZETA) "buy" with a $30 price target on June 24, 2026.

Since the rating, $ZETA is up 10.6% after 1 week, up 1.5% after 1 month and up 68.8% to date (from the $18.84 close on Jun 24, 2026).

ZETA Zeta Global Holdings Corp.

$31.81 +59.77% year to date

Daily close · Oct 16, 2026

Key Points

DA Davidson analyst Clark Wright reiterated a buy rating on Zeta Global Holdings with a $30 price target on June 24, 2026.
DA Davidson's $30 price target implies 58.06% upside from Zeta Global Holdings Corp.'s ($ZETA) current $18.98 share price.
The shares recently traded near $18.98, sitting well below their 52-week peak of $34.92 and above the 52-week low of $14.37.
Wall Street maintains an average price target of $36.79 for the software firm backed by 14 analyst opinions.

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DA Davidson Stays Positive on Zeta Global Holdings Shares

DA Davidson has kept its optimistic stance on Zeta Global Holdings Corp. NYSE ZETA, with analyst Clark Wright reaffirming a buy rating and a $30 price target on June 24, 2026. This update comes as the software provider navigates a busy stretch of analyst revisions and varying market expectations across the technology sector.

Analyst rating track record

DA Davidson vs. the S&P 500

YTD return +79.42% hypothetical

All-time return +119.09% S&P 500 +11.79%

vs. S&P 500 +107.30% ahead of the index

Hypothetical returns from DA Davidson's disclosed trades, not real profit or advice. How we model this.

12-month forecast

$ZETA price target

Zeta Global Holdings Corp. daily closes and this analyst's $30 target. Not advice.

Where Zeta Global Stock Trades Today

Trading around $18.98, the stock sits below the analyst's $30 target and far from its 52-week high of $34.92. At the same time, the price holds well above the 52-week low of $14.37. The company carries a forward P/E ratio of 27.76, though it currently shows no meaningful trailing P/E due to negative earnings per share of -$0.01.

Broader Analyst Updates and Price Targets

Wall Street firms have kept busy updating their outlooks for the cloud platform provider through October 2026. On October 16, Goldman Sachs upgraded the stock to a buy and raised its target to $45.00 from $30.00. Roth Capital reiterated a buy rating on October 12, lifting its target to $55.00 from $44.00. Truist Securities maintained a buy rating on October 9 with a $38.00 target, moving up from $30.00. RBC Capital kept an outperform rating on October 9 with a $40.00 target. Keybanc maintained an overweight rating on October 9, pushing its target to $38.00 from $27.00. Canaccord Genuity maintained a buy rating on October 9 at $37.00, up from $30.00. Needham maintained a buy rating on October 9 with a $40.00 target, raised from $30.00. Finally, DA Davidson itself previously maintained a buy rating on October 6 with a $38.00 target. Across the wider analyst community, the consensus sits at a buy recommendation with a mean target price of $36.79 based on 14 opinions.

Inside the Software Platform

Headquartered in New York, Zeta Global operates an omnichannel data platform that helps enterprises manage consumer intelligence and marketing automation. The business connects customer data with artificial intelligence tools to assist brands in reaching audiences across mobile, email, and digital channels.

What to Watch at Zeta Global Holdings Corp.

Investors tracking Zeta Global will look toward the next scheduled earnings report, which is expected on November 3, 2026. Market watchers will track whether the share price closes the gap toward the $30 DA Davidson target and the wider $36.79 consensus mark. These notes reflect historical analyst updates and do not constitute financial advice.