Evercore ISI Group Cuts SYF Price Target to $78

Evercore ISI Group adjusted its view on Synchrony Financial on October 21, 2026, lowering its price target on the credit services provider to $78.00 from $80.00 while maintaining an In-Line rating. The update came amid a busy day of Wall Street research notes covering the financial firm.

Evercore ISI's Call on Synchrony Financial

On October 21, 2026, Evercore ISI Group issued its updated note on Synchrony Financial, moving its target down by $2.00 to $78.00 while keeping the stock at In-Line.

Other Institutional Activity in Synchrony Financial

Large investment firms continue to adjust their holdings in the credit provider. First Trust Advisors LP grew its holdings by 2,360,027 shares, ending with 7,698,248 shares worth about $570,286,225. Par Capital Management Inc held steady with 7,612,137 shares valued at about $563,907,122.

Synchrony Financial Stock Up 0.8%

Synchrony Financial recently traded around $73.95, sitting below its 50-day moving average of $75.66 and about equal to its 200-day moving average of $73.91.

Recent Earnings

Synchrony Financial reported trailing-twelve-month revenue of $9.91 billion alongside earnings of $9.58 per share. Its next earnings report is scheduled for January 26, 2027.

Dividend

Synchrony Financial pays an annual dividend rate of $1.36 per share, which translates to a dividend yield of 1.83%. The company maintains a dividend payout ratio of 12.3% to cover the distribution.

Insider Buying and Selling at Synchrony Financial

Company insiders have made several share dispositions and acquisitions over recent months. Officer Darrell Owens sold 610 shares at $76.73 on August 3, 2026, totaling $46,805. Officer Courtney Gentleman sold 721 shares at the same price on that date for a total of $55,322. Officer Alberto B Casellas sold 5,456 shares at $80.00 on August 13, 2026, for $436,480. Director Arthur W Coviello Jr bought 11 shares at $80.60 on August 17, 2026, worth $887.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock through October. On October 12, 2026, Morgan Stanley maintained its Equal-Weight rating and lowered its target from $84.00 to $83.00. On the same day, JP Morgan maintained a Neutral rating and reduced its target from $78.00 to $74.00. On October 21, 2026, JP Morgan maintained a Neutral rating and raised its target to $77.00. On that same date, Barclays maintained an Overweight rating and lifted its target to $94.00 from $93.00. Overall, the stock carries a consensus buy recommendation from analysts.

About Synchrony Financial

Synchrony Financial operates as a consumer financial services company in the United States, providing credit products such as store credit cards, commercial credit, and installment loans. Its performance is closely tied to consumer spending and borrowing trends.

Bottom Line

Evercore ISI's revised target reflects ongoing adjustments among analysts following the credit provider. Investors will look toward the next earnings release on January 26, 2027, for further insight into the company's financial trajectory.