Alta Capital Management Llc/ 13F: Cuts AMZN Stake by $15M

Key Points

  • Alta Capital Management reduced its Amazon holdings by 59,035 shares, representing a 15.9% decrease in its position.
  • Alta Capital Management Llc/ held 312,445 $AMZN shares at quarter end, down 15.89% from the prior quarter.
  • The fund's remaining stake is worth about $77.8 million, which makes up 7.31% of its total reported value of $1.07 billion.
  • Currently, Amazon shares trade around $249.01, which is about 25.1% below the average analyst price target of $332.24.

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Not investment advice. TradeTexts is not a registered investment adviser, and this automated Amazon.com, Inc. alert may contain errors. Disclosures

On October 26, 2026, Alta Capital Management cut its stake in Amazon.com, Inc. (AMZN) by 59,035 shares, bringing its total to 312,445 shares valued at approximately $77.8 million. This information comes from the fund's latest Form 13F filing with the SEC, which covers the quarter ending September 30, 2026.

The reduction reflects a 15.9% decrease in Alta's position in Amazon. The fund ranks fourth in its holdings, which total around $1.07 billion. Alta's stake in Amazon represents about 7.31% of its total 13F portfolio.

AMZN Amazon.com, Inc.
$248 +9.49% year to date
Daily close · Oct 23, 2026

Where Amazon.com, Inc. Fits in Alta Capital Management's Portfolio

Alta Capital Management's stake in Amazon is significant, as it ranks fourth among the fund's holdings.

Amazon.com, Inc. Stock Up 0.4%

Amazon shares closed at $248.00 on October 23, 2026, and have recently traded around $249.01 as of October 27, 2026, which is about 0.4% above the closing price on the filing date. The stock is currently below its 50-day moving average of $255.38, but above its 200-day average of $243.31. Additionally, the shares are approximately 13.3% below their 52-week high of $287.20.

Recent Earnings

In its latest earnings report, Amazon reported a trailing twelve-month revenue of approximately $775.7 billion, showing a year-over-year growth of 19.6%. The next earnings report is scheduled for October 29, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B- 72/100

Reported Apr 29, 2026

  1. Forward outlook

    23 analysts raised price targets.

  2. EPS & revenue

    EPS missed estimates by 3.6%. Revenue met estimates.

  3. Profit surprise

    EBITDA beat by 31 percent. Operating income beat by 90 percent.

  4. Pre-earnings setup

    Bar was high, analysts already very bullish.

  5. Analyst signal

    23 target raises.

  6. Earnings quality

    Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.

Earnings Call Summary

Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.

Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.

Slightly positive report. The quarter was acceptable, but the forward setup is not strong.

Insider Buying and Selling at Amazon.com, Inc.

Several insiders sold shares of Amazon recently. Officer Matthew S. Garman sold 14,541 shares on August 21, 2026, valued at about $3.77 million, followed by David A. Zapolsky, who sold 15,430 shares on August 24, 2026, for roughly $4.00 million. Additionally, Douglas J. Herrington sold 1,000 shares on October 1, 2026, at an average price of $251.50.

Analysts Set New Price Targets

On October 26, 2026, UBS maintained its Buy rating on Amazon with a price target of $348, up from a previous target of $318. The consensus among analysts is strong, with a recommendation key of 'strong buy' and a mean price target of $332.24 based on 58 analyst opinions.

About Amazon.com, Inc.

Amazon.com, Inc. is a major player in the retail sale of consumer products and services, operating through various segments including North America and Amazon Web Services (AWS). The company also develops and sells electronic devices and media content, making it a key component of the consumer cyclical sector.

Bottom Line

Investors should keep an eye on Amazon's upcoming earnings report on October 29, 2026, as well as any further institutional filings that may impact the stock. Alta Capital Management's recent cut in its position signals a shift in their investment strategy, and the market will be watching closely for any further developments.

Source: Alta Capital Management Llc/'s 13F filing on $AMZN (Oct 26, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts

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