Ascent Wealth Partners 13F: New $3.1M Stake in Rollins (ROL)

Ascent Wealth Partners picked up a new stake in Rollins, Inc. ROL, purchasing 103,098 shares valued at about $3.1 million. The position was revealed in a Form 13F filing with the Securities and Exchange Commission on October 23, 2026.

ROL Rollins, Inc.

$34.82 ▼ -40.33% year to date

1M 3M YTD

Daily close · Oct 23, 2026

What Changed in Ascent Wealth Partners's Rollins Position

Ascent Wealth Partners opened a brand-new position in Rollins during the quarter, picking up 103,098 shares. The newly established stake carried a reported value of $3,105,312 based on filing data.

Other Institutional Activity in Rollins

Other major institutional investors adjusted their positions in Rollins around the same time. Select Equity Group, L.P. grew its holdings by 3,272,441 shares, ending with 4,767,122 shares worth about $198.9 million. E. Ohman J:or Asset Management reduced its holdings by 540,757 shares, ending with 9,911 shares worth about $298,519. AMF Tjanstepension trimmed its position by 1,930,218 shares, leaving it with 1,625,424 shares valued at roughly $48.9 million. Sumitomo Mitsui DS Asset Management Company boosted its stake by 146,656 shares to hold 249,974 shares worth about $7.5 million. Fundsmith cut its holdings by 858,694 shares, ending with 619,935 shares valued at approximately $25.9 million.

Rollins, Inc. Stock Up 5.6%

Rollins shares recently traded around $35.31 on October 24, 2026, up about 1.4% from the $34.82 close on the October 23 filing date. The stock trades above its 50-day moving average of $33.75 but sits below its 200-day moving average of $47.70. The shares rest below their 52-week high of $66.14 and above their 52-week low of $29.29.

Recent Earnings

Rollins reported trailing twelve-month revenue of nearly $4.0 billion alongside basic earnings per share of $1.09. The business maintains a net profit margin of 13.2% and a return on equity of 36.0%. The company is scheduled to report its next set of earnings on February 10, 2027.

Dividend

Rollins pays an annual dividend rate of $0.73 per share, yielding 2.3%. The payout accounts for 64.9% of earnings.

Insider Buying and Selling at Rollins, Inc.

General Counsel Elizabeth B. Chandler sold 14,201 shares of Rollins on February 25, 2026, at an average price of $59.36 for a total value of $842,971.

Analysts Set New Price Targets

Canaccord Genuity maintains a hold rating on Rollins with a target of $36.00 as of October 19, 2026. Bernstein maintains a market perform rating with a target of $35.00. UBS maintains a neutral rating with a target of $37.00. Canaccord Genuity maintains a hold rating with a target of $33.00. Wells Fargo maintains an underweight rating with a target of $26.00. Overall, the stock carries a hold consensus with a mean price target of $38.59 across 17 analyst opinions.

About Rollins

Rollins, Inc. provides essential pest and wildlife control services for both homes and businesses. Operating across the United States and internationally, the company protects residential properties from pests like rodents and insects, while also servicing commercial facilities in healthcare, food service, and logistics.

Bottom Line

Investors tracking Rollins will want to watch upcoming earnings on February 10, 2027, alongside future institutional filings to see how major funds adjust their positions.