HB Wealth Management 13F: Adds $26M to Apple (AAPL) Stake

Apple Inc. (AAPL) business photo

Key Points

  • HB Wealth Management boosted its Apple Inc. AAPL position by 4.8% to 1,674,087 shares worth roughly $557.5 million in a filing on October 23, 2026.
  • Apple Inc. AAPL trades near its 52-week high of $348.36, recently changing hands around $347.73 as of October 24, 2026.
  • Four insiders completed stock sales totaling several thousand shares earlier in October 2026, while Wall Street analysts maintain a consensus buy rating.

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HB Wealth Management lifted its stake in Apple Inc. AAPL by 4.8% during the recent quarter, according to a Form 13F filing submitted to the SEC on October 23, 2026. The firm added 77,122 shares to bring its total holdings to 1,674,087 shares. That position carried an estimated value of $557,504,488 at the close of the period.

AAPL Apple Inc.
$347.73 +28.66% year to date
Daily close · Oct 23, 2026

What Changed in HB Wealth Management's Apple Inc. Position

The institutional investor expanded its footprint in the consumer technology giant by picking up 77,122 shares. This 4.8% increase brought the fund's total share count from 1,596,965 up to 1,674,087 shares. The reported value of the holding reached $557.5 million.

Other Institutional Activity in Apple Inc.

Other institutional managers adjusted their positions in Apple Inc. AAPL around the same reporting date. Mutual of America Capital Management lowered its holdings by 1.3% to end with 1,566,404 shares worth about $521,643,860. BSN CAPITAL PARTNERS grew its holdings by 275,000 shares, ending with 850,000 shares worth about $276,110,500. Wilmington Savings Fund Society, FSB trimmed its stake by 9,619 shares, leaving it with 743,378 shares valued at about $247,559,742. Verity & Verity reduced its position by 2,045 shares to finish with 120,728 shares worth about $40,204,803.

Apple Inc. Stock Up 1.1%

Apple Inc. AAPL shares closed at $347.73 on October 23, 2026. The stock recently traded around $347.73 on October 24, 2026, which is about equal to that event close and sits roughly 0.2% below its 52-week high of $348.36. The share price rests 5.8% above its 50-day moving average of $328.62 and 18.3% above its 200-day moving average of $293.98.

Recent Earnings

Apple Inc. AAPL reported $466.82 billion in trailing twelve-month revenue alongside earnings of $8.72 per share. The company posted a net profit margin of 27.6% and a return on equity of 148.8%. Its next quarterly earnings release is scheduled for November 2, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B- 72/100

Reported Apr 30, 2026

  1. Forward outlook

    10 analysts raised price targets.

  2. EPS & revenue

    EPS beat estimates by 1.1%. Revenue missed estimates by 0.6%.

  3. Profit surprise

    EBITDA beat by 2 percent. Operating income beat by 3 percent.

  4. Pre-earnings setup

    Expectations were about average.

  5. Analyst signal

    10 target raises.

  6. Earnings quality

    Gross margin up 2.2 points. Operating margin up 1.2 points. Positive free cash flow.

Earnings Call Summary

Apple delivered its best-ever quarter with 143.8 billion dollars in revenue, up 16 percent. iPhone surged 23 percent to 85.3 billion dollars driven by strong customer demand for the iPhone 17 lineup and record upgraders in China and India. Services hit an all-time record of 30 billion dollars, up 14 percent, while the installed base reached 2.5 billion active devices. Management highlighted Apple Intelligence features resonating with users and expanded retail presence in India as growth drivers.

Guidance Apple expects March quarter revenue to grow 13 percent to 16 percent year over year, with services growing at a similar rate to December. Gross margin should land between 48 percent to 49 percent. The company faces iPhone supply constraints from advanced chip demand but remains confident in the business outlook.

Slightly positive report. The quarter was acceptable, but the forward setup is not strong.

Dividend

Apple Inc. AAPL pays an annual dividend rate of $1.08 per share, giving it a dividend yield of 0.31%. The payout ratio stands at 12.0% of earnings.

Insider Buying and Selling at Apple Inc.

Company insiders completed four recorded transactions earlier in October 2026. General Counsel Jennifer Newstead sold 2,399 shares on October 6 at $332.01 for $796,492, and another 2,399 shares on October 20 at $339.62 for $814,748. Chief Financial Officer Kevan Parekh sold 1,392 shares on October 16 valued at $480,315. Officer Ben Borders sold 1,280 shares on October 16 valued at $442,108.

Analysts Set New Price Targets

Wall Street firms updated their views on Apple Inc. AAPL ahead of the filing. Morgan Stanley maintained an Overweight rating with a $355 target on October 1. Needham reiterated a Hold rating on October 1. JP Morgan maintained an Overweight rating and raised its target to $360 on October 12. MoffettNathanson maintained a Neutral rating with a $283 target on October 20. Loop Capital downgraded the stock to Hold with a $330 target on October 20. The stock holds a consensus buy rating across 39 analyst opinions with a mean price target of $328.35.

About Apple Inc.

Apple Inc. AAPL designs and markets mobile communication devices, personal computers, and portable digital media players alongside a variety of related services and accessories. The company produces popular hardware lines like the iPhone, Mac, and iPad, together with wearable devices such as AirPods and the Apple Vision Pro. Institutional interest remains high as the company prepares its upcoming financial results.

Bottom Line

Investors are watching for the upcoming earnings report on November 2, 2026, to gauge the company's hardware demand and service revenue growth. Institutional filings will continue to provide a window into how large asset managers adjust their exposure to the technology leader.

Source: HB Wealth Management's 13F filing on $AAPL (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts

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