Penn Davis Mcfarland 13F: New $27M Stake in Celsius (CELH)
Key Points
- Penn Davis Mcfarland disclosed a new position of 986,363 shares in Celsius Holdings, Inc. CELH worth about $27.0 million in an October 23, 2026 filing.
- Celsius Holdings, Inc. CELH recently traded around $28.46, sitting below its 50-day moving average of $29.38.
- Other large institutional investors shifted their stakes, including Sachem Head Capital Management, LP doubling its holdings during the period.
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Penn Davis Mcfarland opened a new position in Celsius Holdings, Inc. CELH, purchasing 986,363 shares valued at about $27.0 million. The investment firm revealed the new holding in a Form 13F filing with the Securities and Exchange Commission on October 23, 2026. The stock closed at $28.47 on the day of the filing.
CELH
Celsius Holdings, Inc.
What Changed in Penn Davis Mcfarland's Celsius Holdings, Inc. Position
The firm initiated a brand-new stake in the beverage maker during the quarter, jumping from zero shares to 986,363 shares. The reported value of the holding hit $26,977,028 at the time of the disclosure.
Other Institutional Activity in Celsius Holdings, Inc.
Sachem Head Capital Management, LP grew its holdings by 4,545,000 shares, ending with 9,090,000 shares worth about $258,792,293 after a 100.0% increase. Alliancebernstein L.P. reduced its stake by 11,435,121 shares, finishing with 8,359,099 shares valued at roughly $237,983,542 following a 57.8% decrease. Westfield Capital Management Co LP added 1,555,471 shares to hold 5,324,481 shares worth about $151,587,970 after a 41.3% jump.
Celsius Holdings, Inc. Stock Up 0.5%
The stock recently traded around $28.46 as of October 24, 2026, which is about equal to its closing price of $28.47 on the filing date. Shares sit below the 50-day moving average of $29.38 and below the 200-day moving average of $35.24.
Recent Earnings
Celsius Holdings, Inc. CELH reported trailing-twelve-month revenue of $3.05 billion and earnings of $0.23 per share. The company posted a net profit margin of 4.2% and a return on equity of 5.1%. The next earnings report is scheduled for November 9, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target cuts vs 0 raises.
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EPS & revenue
EPS beat estimates by 35.5%. Revenue met estimates.
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Profit surprise
EBITDA met by 1 percent. Operating income beat by 9 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
2 target cuts.
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Earnings quality
Gross margin down 4.0 points. Operating margin up 2.0 points. Positive free cash flow.
Earnings Call Summary
Celsius Holdings reported record first quarter revenue of $783 million, driven by strong performance in Alani Nu with 60 percent pro forma growth and CELSIUS brand revenue of $348 million, though CELSIUS growth moderated to 6 percent year over year. The company completed its Alani Nu integration capturing $50 million in synergies, achieved 20.9 percent portfolio market share in tracked channels as of mid-April, and activated new partnerships including Formula One and global soccer tournament sponsorships. Management highlighted successful limited time offers like Alani's Lime Slush and CELSIUS's forthcoming Electric Vibe flavor, SKU optimization, and fizz-free expansion, while noting that elevated aluminum and freight costs may slow the path back to low 50 percent gross margins in the near term.
Guidance Management did not provide specific financial guidance for coming quarters or full year 2026. They discussed strategic priorities including shelf space gains of about 17 percent for CELSIUS and over 100 percent for Alani, additional innovation launches, and margin improvement opportunities through 2027, but gave no numerical targets for revenue or earnings.
Clearly negative report. The company missed important expectations and likely triggers downward revisions.
Insider Buying and Selling at Celsius Holdings, Inc.
Director Hal Kravitz bought 8,400 shares on May 22, 2026, at an average price of $29.73 for a total value of $249,732. Chief Executive Officer John Erick Fieldly bought 18,000 shares on September 10, 2026, at an average price of $27.44 worth $493,843. Director Damon Desantis acquired 36,000 shares on September 15, 2026, valued at $1,000,200. Additionally, Director Hal Kravitz bought 12,000 shares on September 15, 2026, at an average price of $28.00 totaling $336,000.
Analysts Set New Price Targets
UBS maintained a buy rating on August 7, 2026, lowering its price target from $50.00 to $44.00. Citigroup maintained a buy rating on August 7, 2026, dropping its target from $50.00 to $40.00. Maxim Group downgraded the stock to a hold rating on August 8, 2026. Stephens & Co. maintained an overweight rating on August 10, 2026, cutting its target from $65.00 to $50.00. Overall, the stock carries a consensus buy rating from 21 analysts with a mean price target of $41.29.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. CELH develops, markets, and sells functional energy drinks across North America, Europe, and international markets. The company focuses on active lifestyle beverages designed to support fitness goals, making institutional investment flows a key metric for tracking market sentiment around its growth.
Bottom Line
Investors will watch the upcoming earnings release on November 9, 2026, for further clarity on revenue growth and profit margins. Subsequent SEC filings will also reveal whether other asset managers adjust their positions in the beverage maker.
Related Filing Alerts
Source: Penn Davis Mcfarland's 13F filing on $CELH (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts