RWC Asset Management 13F: New $19M Stake in Harley-Davidson (HOG)

RWC Asset Management opened a new position in Harley-Davidson, Inc. HOG, purchasing 789,678 shares valued at approximately $19.3 million. The institutional investor disclosed the new equity stake in a Form 13F filing with the Securities and Exchange Commission on October 22, 2026.

HOG Harley-Davidson, Inc.

$28.96 ▲ +43.86% year to date

1M 3M YTD

Daily close · Oct 23, 2026

What Changed in RWC Asset Management's Harley-Davidson Position

The newly established holding gives the fund a notable presence in the classic motorcycle manufacturer. Because this is a brand-new addition to the portfolio, the firm did not hold prior shares in the company during the previous reporting period. The reported value of the shares sits at roughly $19.3 million based on filing disclosures.

Other Institutional Activity in Harley-Davidson

Other large institutional investors adjusted their positions in the motorcycle maker ahead of the filing. Donald Smith & Co., Inc. reduced its holdings by 738,279 shares, ending with 9,279,072 shares worth about $268.7 million after a 7.4% decrease. American Century Companies Inc grew its holdings by 595,004 shares, ending with 5,351,228 shares worth about $155.0 million following a 12.5% increase. LSV Asset Management trimmed its stake by 93,135 shares, ending with 5,081,044 shares worth about $147.1 million after a 1.8% decrease. Fifthdelta Ltd grew its holdings by 2,241,887 shares, ending with 4,372,149 shares worth about $126.6 million after a 105.2% increase.

Harley-Davidson, Inc. Stock Up 5.9%

The company recently traded around $28.96 as of October 24, 2026. That price puts the stock about 7.5% above its 50-day moving average of $26.95 and roughly 22.1% above its 200-day moving average of $23.72. Shares sit just 1.1% below their 52-week high of $29.27 and well above their 52-week low of $17.09.

Recent Earnings

Harley-Davidson generated $4.24 billion in trailing twelve-month revenue alongside a trailing twelve-month EPS of $1.94. The company recorded a net profit margin of 4.8% and a return on equity of 6.1%. Revenue growth over the prior year dipped by 5.9%. The next corporate earnings release is scheduled for October 29, 2026.

Dividend

The motorcycle manufacturer pays an annual dividend of $0.75 per share, translating to a dividend yield of 2.58% based on recent share levels. The payout ratio sits at 40.4%, meaning the firm uses less than half of its earnings to cover shareholder distributions.

Insider Buying and Selling at Harley-Davidson, Inc.

Company insiders executed several transactions in recent months. Chief Executive Officer Arthur Francis Starrs III bought 10,000 shares on August 10, 2026, at an average price of $25.89 for a total of $258,941. Officer Gayle Littleton bought 7,500 shares on August 11, 2026, at $26.38 each, totaling $197,850. Chief Financial Officer Jonathan R Root sold 1,554 shares on September 1, 2026, at $27.46 for a total of $42,673, and later sold 1,559 shares on October 1, 2026, at $24.43 for a total of $38,086.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock across several recent sessions. On July 28, 2026, Morgan Stanley maintained its Underweight rating while lifting its target from $15.00 to $17.00. DA Davidson maintained a Buy rating on August 17, 2026, raising its target from $30.00 to $33.00. UBS maintained a Neutral rating on September 2, 2026, lifting its target from $26.00 to $28.00. Citigroup maintained a Neutral rating on September 8, 2026, adjusting its target from $27.00 to $31.00, and later upgraded the stock to a Buy rating on October 5, 2026, with a $33.00 price target. Across the broader analyst community, the stock carries a consensus Buy recommendation and a mean price target of $27.90.

About Harley-Davidson

Headquartered in Milwaukee, Wisconsin, Harley-Davidson builds and sells heavy-weight motorcycles along with related parts and accessories. The business operates through traditional motorcycle manufacturing, its electric vehicle division LiveWire, and a financial services arm that helps customers and dealers secure financing.

Bottom Line

Investors will look to the upcoming earnings report on October 29, 2026, for fresh details on vehicle delivery trends and segment profitability. Regulatory filings will continue to show how institutional investors adjust their exposure to the consumer cyclical stock.