Simplicity Wealth,LLC 13F: Cuts AXP Stake by $9.5M
Key Points
- Simplicity Wealth cut its American Express Company holding by 31,096 shares during the quarter, leaving it with 6,366 shares worth $1,935,979.
- American Express reported trailing twelve month revenue of $70.91 billion alongside earnings of $16.48 per share.
- Wall Street maintains a consensus buy rating on the stock with a mean price target of $369.44 across 25 analyst opinions.
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Simplicity Wealth, LLC cut its stake in American Express Company (NYSE:AXP) by 83.0% during the quarter, according to a Form 13F filed with the SEC on October 23, 2026. The stock closed at $313.22 on the day of the filing.
AXP
American Express Company
What Changed in Simplicity Wealth's American Express Position
The firm sold 31,096 shares of the credit services provider during the period. It started the quarter with 37,462 shares and wrapped up the filing period with 6,366 shares. Those remaining shares held a reported value of $1,935,979 at the close of the quarter.
Other Institutional Activity in American Express
Other big investors adjusted their positions in American Express during the same reporting period. Heck Capital Advisors bought a new position of 5,753 shares worth about $1,749,488 in a filing on October 14, 2026. Ninety One SA (Pty) picked up 2,486 shares valued at roughly $762,407 in an October 15, 2026 filing. Capital Investment Advisors grew its holdings by 9,178 shares, or 5.3%, ending with 183,587 shares worth about $55,828,780 in a filing on October 22, 2026. U S Global Investors exited its position completely, selling all 3,930 shares in an October 22, 2026 filing. Pictet North America Advisors added a new stake of 2,390 shares worth about $726,799 in a filing on October 21, 2026.
American Express Company Stock Down 3.2%
The stock recently traded around $313.20 as of October 24, 2026. The shares sit below their 50-day moving average of $319.80 and below their 200-day moving average of $327.62. The stock trades well below its 52-week high of $387.49 and above its 52-week low of $290.97.
Recent Earnings
American Express posted trailing twelve-month revenue of $70.91 billion alongside earnings of $16.48 per share. The company generated a net profit margin of 16.1% and a return on equity of 34.4%. Revenue grew 12.8% on a year-over-year basis during the period.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
3 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 5.3%. Revenue beat estimates by 11.0%.
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Profit surprise
Operating income beat by 33 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
3 target raises, 1 target cut.
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Earnings quality
Gross margin up 1.0 points. Operating margin up 14.0 points. Positive free cash flow.
Earnings Call Summary
American Express had a very strong first quarter with revenue growth of 11 percent and earnings per share of $4.28, up 18 percent year over year. Card member spending grew 10 percent, the highest quarterly growth in 3 years, driven by strength in travel and dining. The company is investing heavily in commercial products, artificial intelligence capabilities, and sports partnerships including a new multiyear agreement with the National Football League to become the league's official payments partner.
Guidance American Express reaffirmed full year guidance of 9 to 10 percent revenue growth and earnings per share of $17.30 to $17.90, despite delivering 11 percent revenue growth in the first quarter. The company is reinvesting the outperformance in marketing and technology instead of raising guidance.
Good report. The company beat and showed some forward improvement, with a few meaningful caveats.
Dividend
The company pays an annual dividend rate of $3.80 per share, giving it a dividend yield of 1.17% with a payout ratio of 21.5%.
Insider Buying and Selling at American Express Company
Company insiders completed several transactions prior to the filing. Officer Quinn Jessica Lieberman sold 3,032 shares on March 6, 2026, at an average price of $300.02 for a total value of $909,661. Officer Raymond D Joabar sold 40 shares on March 13, 2026, valued at $12,257. Officer Glenda G Mcneal sold 7,033 shares on June 15, 2026, at $339.36 per share for a total of $2,386,719. Officer Monique Herena disposed of 8,811 shares at $337.41 on August 18, 2026, for a total value of $2,972,920.
Analysts Set New Price Targets
Wall Street firms updated their views ahead of the filing. On October 6, 2026, TD Cowen maintained its hold rating and lowered its price target to $335.00 from $338.00. RBC Capital maintained an outperform rating on October 9, 2026, while adjusting its target to $400.00 from $415.00. BMO Capital initiated coverage on October 9, 2026, with an outperform rating and a $380.00 price target. Morgan Stanley kept an equal-weight rating on October 12, 2026, with a target of $380.00. JP Morgan kept an overweight rating on October 12, 2026, while moving its target to $360.00.
About American Express
American Express Company operates as an integrated payments company providing credit cards, charge cards, and travel services to consumers and businesses worldwide. It runs operations across multiple regions including the United States, Europe, Latin America, and Asia. The company's network connects millions of merchants and cardmembers globally through its consumer and commercial services divisions.
Bottom Line
Institutional adjustments in American Express show active portfolio management by wealth managers during the quarter. Investors continue to monitor card spending trends and upcoming earnings reports for signals on consumer financial health. No direct stock recommendation is implied.
Related Filing Alerts
Source: Simplicity Wealth,LLC's 13F filing on $AXP (Oct 23, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts