True North Advisors 13F: Adds $6.3M to Apple (AAPL) Stake
Key Points
- True North Advisors grew its stake in Apple Inc. AAPL by 6.3% during the quarter, adding 19,006 shares to bring its total holding to 319,401 shares valued at roughly $106.4 million.
- Apple Inc. shares recently traded near $348.32, holding well above their 50-day and 200-day moving averages as the company heads toward its next earnings report on November 2, 2026.
- Wall Street maintains a buy consensus rating on Apple Inc. AAPL, backed by a mean price target of $328.35 across 39 analyst opinions.
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True North Advisors disclosed an increased stake in Apple Inc. AAPL, raising its holdings by 6.3% during the reported quarter. According to a Form 13F filing with the SEC on October 22, 2026, the firm purchased an additional 19,006 shares of the tech giant. That brought its total position to 319,401 shares, which had a reported value of $106,366,965 at the time of the filing.
AAPL
Apple Inc.
What Changed in True North Advisors's Apple Inc. Position
The adjustment lifted True North Advisors's investment in Apple Inc. AAPL from its previous count of 300,395 shares. The net addition of 19,006 shares represents a 6.3% increase for the portfolio, reflecting a steady commitment to the Cupertino-based device maker.
Other Institutional Activity in Apple Inc.
Other major holders have also adjusted their exposure to Apple Inc. AAPL. Berkshire Hathaway, Inc held a massive position of 227,917,808 shares worth about $79,365,539,379, leaving its share count unchanged over the reporting period.
Apple Inc. Stock Up 2.6%
Apple Inc. AAPL shares recently traded around $348.32 as of October 23, 2026, sitting right around the closing price of $348.22 recorded on the filing date of October 22, 2026. The stock trades well above its 50-day moving average of $327.70 and sits comfortably above its 200-day moving average of $293.55. The recent price matches the high end of its 52-week range, which spans from a low of $243.42 to a peak of $348.15.
Recent Earnings
Apple Inc. AAPL reported trailing-twelve-month revenue of $466,822,987,776 alongside trailing earnings of $8.72 per share. The company posted a net profit margin of 27.6% and a return on equity of 148.8%. Revenue grew 16.4% year-over-year. The company's next earnings report is scheduled for November 2, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
10 analysts raised price targets.
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EPS & revenue
EPS beat estimates by 1.1%. Revenue missed estimates by 0.6%.
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Profit surprise
EBITDA beat by 2 percent. Operating income beat by 3 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
10 target raises.
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Earnings quality
Gross margin up 2.2 points. Operating margin up 1.2 points. Positive free cash flow.
Earnings Call Summary
Apple delivered its best-ever quarter with 143.8 billion dollars in revenue, up 16 percent. iPhone surged 23 percent to 85.3 billion dollars driven by strong customer demand for the iPhone 17 lineup and record upgraders in China and India. Services hit an all-time record of 30 billion dollars, up 14 percent, while the installed base reached 2.5 billion active devices. Management highlighted Apple Intelligence features resonating with users and expanded retail presence in India as growth drivers.
Guidance Apple expects March quarter revenue to grow 13 percent to 16 percent year over year, with services growing at a similar rate to December. Gross margin should land between 48 percent to 49 percent. The company faces iPhone supply constraints from advanced chip demand but remains confident in the business outlook.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Dividend
Apple Inc. AAPL pays an annual dividend rate of $1.08 per share, translating to a dividend yield of 0.31%. The payout ratio stands at 12.0% of earnings.
Insider Buying and Selling at Apple Inc.
Company insiders have been active sellers of Apple Inc. AAPL stock in recent weeks. On October 2, 2026, Officer and Director Timothy D Cook sold 191,753 shares valued at $63,845,841. General Counsel Jennifer Newstead sold 2,399 shares on October 6, 2026, at an average price of $332.01 for a total of $796,492. Chief Financial Officer Kevan Parekh sold 1,392 shares on October 16, 2026, worth $480,315. Officer Ben Borders also sold 1,280 shares on October 16, 2026, valued at $442,108.
Analysts Set New Price Targets
Wall Street firms have kept a close eye on Apple Inc. AAPL ahead of its upcoming earnings release. On October 1, 2026, Morgan Stanley maintained its Overweight rating while lowering its price target from $360.00 to $355.00. On the same day, Needham reiterated its Hold rating without issuing a specific price target. JP Morgan maintained an Overweight rating on October 12, 2026, raising its price target from $340.00 to $360.00. Later, on October 20, 2026, MoffettNathanson maintained a Neutral rating and lowered its target from $304.00 to $283.00, while Loop Capital downgraded the stock to a Hold rating and cut its target from $370.00 to $330.00. Across the broader analyst community, the stock holds a buy consensus recommendation with a mean price target of $328.35 based on 39 opinions.
About Apple Inc.
Apple Inc. AAPL designs, manufactures, and sells consumer electronics, software, and online services. Its core hardware lineup includes the iPhone, Mac computers, iPad tablets, and wearables like AirPods, Apple Vision Pro, and Apple Watch. The company generates massive cash flow through its global hardware ecosystem and expanding digital services division, making it a cornerstone holding for both institutional funds and retail portfolios.
Bottom Line
Investors are watching for Apple Inc. AAPL's upcoming earnings release on November 2, 2026, to see whether consumer demand for its latest devices supports its valuation. Institutional filings like this one show how large asset managers position themselves ahead of major financial catalysts.
Related Filing Alerts
Source: True North Advisors's 13F filing on $AAPL (Oct 22, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Written by software, not financial advice. How we make alerts