Freedom Broker Rates Zeta Global (ZETA) buy, $28.50 Price Target

Freedom Broker analyst Saken Ismailov reaffirms a buy rating on Zeta Global Holdings Corp. with a $28.50 price target, a 44.82% upside from the current price.

By TradeTexts Research Desk · Published Jun 30, 2026, 10:01 AM EDT · Updated Jul 1, 2026, 3:01 PM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Freedom Broker rated Zeta Global Holdings Corp. ($ZETA) "buy" with a $28.50 price target on June 30, 2026.

Since the rating, $ZETA is up 11.1% after 1 week, up 8.6% after 1 month and up 61.6% to date (from the $19.68 close on Jun 30, 2026).

ZETA Zeta Global Holdings Corp.

$31.81 +59.77% year to date

Daily close · Oct 16, 2026

Key Points

Freedom Broker analyst Saken Ismailov reiterated a buy rating on Zeta Global Holdings Corp. on June 30, 2026, setting a price target of $28.50.
Freedom Broker's $28.50 price target implies 44.82% upside from Zeta Global Holdings Corp.'s ($ZETA) current $19.68 share price.
The broader analyst community holds a consensus buy recommendation on the stock, with 14 analysts contributing to a mean target price of $36.79.
Zeta Global Holdings Corp. shares trade near $19.68 on the NYSE, with a forward P/E ratio of 27.76 and a market capitalization of roughly $8.42 billion.

Get $ZETA trade alerts by text

We text you when insiders, Congress or big funds trade $ZETA. Free.

Not investment advice. TradeTexts is not a registered investment adviser, and this automated Zeta Global Holdings Corp. alert may contain errors. Disclosures

Freedom Broker Analyst Reaffirms Buy View

On June 30, 2026, Freedom Broker analyst Saken Ismailov issued a note on Zeta Global Holdings Corp. (NYSE: ZETA), reiterating a buy rating alongside a price target of $28.50. This call sits alongside a wave of recent updates from major financial institutions covering the software provider, highlighting varied perspectives across Wall Street regarding the company's growth path in customer intelligence and marketing automation.

Wall Street Analyst Coverage and Price Targets

The wider analyst community remains largely positive on the software provider, backed by a consensus buy rating and a mean price target of $36.79 from 14 analysts. Individual targets span from a low of $25.00 up to a high of $55.00. On October 16, 2026, Goldman Sachs upgraded its view, moving its rating to a buy with a $45.00 price target, up from $30.00. Roth Capital reiterated a buy rating and set a $55.00 target on October 12, 2026, lifting it from $44.00. Truist Securities maintained a buy rating while lifting its target to $38.00 from $30.00 on October 9, 2026. On the same day, RBC Capital kept an outperform rating with a $40.00 target, while KeyBanc maintained an overweight rating and pushed its target to $38.00 from $27.00. Canaccord Genuity held a buy rating with a $37.00 target, and Needham maintained a buy rating at a $40.00 target. DA Davidson kept its buy rating with a $38.00 target on October 6, 2026, up from $36.00.

Zeta Stock Valuation and Market Context

Trading around $19.68 on the NYSE, Zeta Global Holdings Corp. carries a market capitalization of roughly $8.42 billion and a forward P/E ratio of 27.76. The stock has traded within a 52-week range of a low of $14.37 and a high of $34.92, sitting below its 50-day moving average of $30.27 and its 200-day moving average of $21.85. The company reports a beta of 1.39, pointing to higher volatility than the broader market.

12-month forecast

$ZETA price target

Zeta Global Holdings Corp. daily closes and this analyst's $28.50 target. Not advice.

Cloud Platform and Consumer Intelligence Software

Headquartered in New York, Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. The business enables clients to acquire, grow, and retain consumer relationships efficiently through tools like the Zeta Marketing platform, Zeta Messaging, and the Zeta Consumer Data platform. Strategic alliances with partners such as Palantir Technologies and Fireworks.ai support the development of enterprise AI infrastructure and specialized open-weight models designed to scale AI across the enterprise.

What to Watch Next for Zeta

Investors can look ahead to the company's next scheduled earnings report, which is expected on November 3, 2026. Market participants will monitor whether upcoming revenue figures and user growth metrics align with the higher price targets set across the analyst community.