Goldman Sachs Rates Adobe (ADBE) sell, $190 Price Target
Goldman Sachs has maintained a sell rating on Adobe Inc. with a price target of $190, a 3.20% downside from the current price.
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Goldman Sachs rated Adobe Inc. ($ADBE) "sell" with a $190 price target on June 12, 2026.
Since the rating, $ADBE is down 4.5% after 1 week, up 13.0% after 1 month and up 20.2% to date (from the $204.02 close on Jun 12, 2026).
ADBE
Adobe Inc.
Key Points
- Goldman Sachs reiterated its sell rating on Adobe Inc. (ADBE) on June 12, 2026, setting a price target of $190 while the stock was trading at $196.28.
- Goldman Sachs's $190 price target implies 3.20% downside from Adobe Inc.'s ($ADBE) current $196.28 share price.
- The stock has been under pressure, closing at $240.68 prior to this announcement, and is considerably below its 52-week high of $363.70.
- Currently, analysts have mixed opinions on Adobe, with a consensus recommendation of hold and a mean price target of $272.31.
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Goldman Sachs Maintains Sell Rating on Adobe
Goldman Sachs has reiterated its sell rating on Adobe Inc. (ADBE) as of June 12, 2026, setting a price target of $190. At the time of the announcement, the stock was trading at $196.28. This decision comes as the stock has faced significant challenges, having closed at $240.68 just before this reiteration.
How This Call Compares with Other Ratings
This latest call from Goldman Sachs reflects a cautious view on Adobe, especially given the current trading price. The stock is trading well below its 52-week high of $363.70, which indicates a notable decline in market confidence. Other firms have also adjusted their ratings recently, with HSBC downgrading to hold with a target of $267.00 on October 13, 2026, and Wells Fargo reducing its rating to underweight with a target of $225.00 on October 12, 2026. In contrast, DA Davidson maintained a buy rating on September 14, 2026, with a target of $290.00.
Current Stock Position
Adobe's shares are currently trading at $196.28, which is significantly lower than its 50-day moving average of $256.84. This suggests that the stock has been underperforming relative to its recent trends. The price target from Goldman Sachs at $190 indicates a further downside from the current levels, adding to concerns among investors about Adobe's near-term performance.
$ADBE price target
Adobe Inc. daily closes and this analyst's $190 target. Not advice.
Analysts Set New Price Targets
The consensus among analysts regarding Adobe is mixed. While Goldman Sachs has a sell rating, the overall recommendation is a hold, with a mean price target of $272.31. This reflects a divergence in opinion, as some analysts see potential for recovery while others remain cautious. Notably, firms like JP Morgan and DA Davidson have maintained more optimistic views, with targets of $315.00 and $290.00, respectively.
About Adobe Inc.
Adobe Inc. is a technology company based in San Jose, California, known for its software solutions that cater to a wide range of creative and business needs. It serves various sectors, including digital media and experience management. The company's performance is closely watched, especially given its significant market presence and product offerings.
What’s Next for Adobe
Adobe is set to report its next earnings on December 9, 2026. Investors will be keen to see if the company can provide signs of growth and stability amidst the mixed analyst ratings. As always, Goldman Sachs' reiteration of its sell rating serves as a reminder of the challenges Adobe faces in the current market environment.
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Source: Goldman Sachs's rating change on $ADBE (Jun 12, 2026). Written by software, not financial advice. How we make alerts