Goldman Sachs Cuts Affirm (AFRM) Price Target to $103

Goldman Sachs has reiterated its Buy rating on Affirm Holdings, Inc. (AFRM) on October 13, 2026, lowering the price target from $115 to $103. This adjustment reflects the current market conditions and the company's performance outlook. As of October 16, 2026, Affirm's stock was recently trading around $73.41.

Other Institutional Activity in Affirm Holdings

Several other institutional investors have been active with Affirm Holdings. Capital Research Global Investors increased its stake by 1,409,092 shares, bringing its total to 26,000,572 shares worth about $1.92 billion. Capital World Investors added 601,124 shares, ending with 23,115,136 shares valued at approximately $1.71 billion. Morgan Stanley also raised its holdings by 1,283,463 shares, totaling 23,000,269 shares worth roughly $1.70 billion. BlackRock Inc. grew its position by 880,455 shares, resulting in 19,613,537 shares valued at about $1.45 billion. FMR, LLC added 287,090 shares, bringing its total to 17,581,656 shares worth around $1.30 billion.

Affirm Holdings, Inc. Stock Up 4.1%

Affirm's shares are currently trading below the 50-day moving average of $73.81, reflecting a slight decline of about 0.5%. However, the stock is above its 200-day moving average of $66.81, indicating a stronger long-term trend. The stock is also 18.8% below its 52-week high of $90.44 but well above its 52-week low of $42.10.

Recent Earnings

Affirm reported trailing twelve-month revenue of approximately $4.26 billion, reflecting a year-over-year growth of 33%. The company's net margin stands at 45.3%, and return on equity is at 45.1%. The next earnings report is scheduled for November 5, 2026.

Insider Buying and Selling at Affirm Holdings, Inc.

Insider activity has been notable, with several officers selling shares. Katherine Elizabeth Adkins sold 83,328 shares, valued at about $6.09 million, on September 3, 2026. Siphelele N Jiyane sold 25,000 shares for $1.81 million on September 4, 2026, and another 26,980 shares worth approximately $1.95 million on September 14, 2026. Chief Financial Officer Robert Warren O'Hare sold 65,591 shares for around $5.25 million on October 9, 2026.

Analysts Set New Price Targets

On October 13, 2026, Goldman Sachs maintained its Buy rating on Affirm with a new price target of $103, down from $115. The consensus among analysts is a Buy rating with a mean target price of $98.59, based on 32 opinions.

About Affirm Holdings

Affirm Holdings, Inc. operates a payment network that provides pay-over-time solutions at checkout for consumers and merchants in the U.S. and internationally. The company's services allow customers to make purchases and pay for them over time, enhancing their shopping experience. This reiteration of the Buy rating by Goldman Sachs suggests confidence in Affirm's growth potential in the financial services sector.

Bottom Line

Investors should watch for Affirm's upcoming earnings report on November 5, 2026, which could provide further insights into the company's performance. With Goldman Sachs reaffirming its Buy rating, market attention will likely remain on how Affirm navigates the competitive landscape in the financial services industry.