Guggenheim Rates Meta Platforms (META) Buy, $850 Price Target

Guggenheim reiterated its Buy rating on Meta Platforms, Inc. (NasdaqGS: META) on October 22, 2026, keeping its price target steady at $850.00. The research note outlines the firm's forward-looking view on the technology giant as shares trade below that target level.

META Meta Platforms, Inc.

$694.25 ▲ +7.02% year to date

1M 3M YTD

Daily close · Oct 20, 2026

What Guggenheim's Call Means for Meta Platforms

The unchanged price target of $850.00 leaves room above where shares recently traded around $653.91 on October 22, 2026, following a close at $646.96 on the same day. The firm's decision to keep its Buy rating in place points to continued confidence in the company's business segments even as other market participants adjust their positions.

Other Institutional Activity in Meta Platforms

Institutional investors have been active in the stock around the same timeframe. Pictet North America Advisors grew its holdings by 2,269 shares, ending with 33,415 shares worth about $24.2 million. Axxcess Wealth Management reduced its holdings by 24,710 shares, ending with 29,410 shares valued at about $21.3 million. SBI Securities lowered its position by 2,795 shares, leaving it with 47,664 shares worth about $34.6 million. Carnegie Investment Counsel trimmed its stake by 2,433 shares to finish with 140,366 shares valued at about $99.0 million. Quilter grew its holdings by 13,847 shares, ending with 290,000 shares worth about $210.3 million.

Meta Platforms, Inc. Stock Down 6.8%

Meta shares recently traded around $653.91 as of October 22, 2026, sitting up about 1.1% from an event-day close of $646.96. The stock trades below its 50-day moving average of $661.46 and above its 200-day moving average of $632.62. The 52-week trading range spans from a low of $520.26 to a high of $779.82, placing the recent price well above the low mark.

Recent Earnings

Trailing twelve-month revenue reached $228.2 billion with earnings of $29.31 per share. The net profit margin stands at 29.8% alongside a return on equity of 29.8%.

Dividend

Meta pays an annual dividend rate of $2.10 per share, giving it a dividend yield of 0.3% and a payout ratio of 7.9%.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan completed multiple share sales ahead of the analyst update. On September 28, 2026, Olivan sold 1,575 shares for a total value of $1,180,966. Later, on October 5, 2026, Olivan sold 1,575 shares at an average price of $728.08, totaling $1,146,726. On October 12, 2026, Olivan disposed of another 1,575 shares at $728.10 per share for a total value of $1,146,758. Most recently, on October 19, 2026, Olivan sold 1,575 shares under a planned trading rule at $707.20 per share, totaling $1,113,840.

Analysts Set New Price Targets

Several firms issued updates alongside Guggenheim's note. Barclays maintained its Overweight rating while lifting its target from $780.00 to $880.00 on October 22, 2026. RBC Capital kept an Outperform rating and raised its target from $770.00 to $800.00 on the same date. Wells Fargo maintained an Overweight rating, adjusting its target slightly from $1,000.00 to $995.00 on October 22, 2026. Citizens reiterated a Market Outperform rating with an unchanged target of $885.00 on October 22, 2026. Scotiabank maintained a Sector Perform rating while raising its target from $600.00 to $650.00 on October 22, 2026. Overall, the stock carries a consensus strong buy recommendation across 58 analyst opinions with a mean target price of $817.87.

About Meta Platforms

Meta Platforms builds digital products that let people connect through mobile devices, personal computers, virtual reality gear, and AI glasses. The company operates through two main segments, the Family of Apps and Reality Labs, serving a global user base.

Bottom Line

Investors will continue to track analyst revisions and upcoming institutional filings to gauge sentiment on Meta. The gap between current trading levels and higher price targets highlights where market expectations rest.