Guggenheim Rates NIKE (NKE) Buy, $50 Price Target

Guggenheim reiterated its Buy rating on NIKE, Inc. NKE on October 22, 2026, keeping its price target steady at $50.00. The research note provides a forward-looking view on the footwear and apparel maker as Wall Street weighs different outcomes for the brand.

NKE NIKE, Inc.

$37.53 ▼ -39.12% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Guggenheim's Call on NIKE, Inc.

On October 22, 2026, Guggenheim maintained its Buy rating on NIKE, Inc. and kept its price target unchanged at $50.00. The call arrives alongside several other updates from major financial firms on the same day, highlighting a wide range of opinions on the athletic gear maker.

Other Institutional Activity in NIKE, Inc.

Institutional investors made notable adjustments to their portfolios recently. ARS Wealth Advisors Group closed out its entire stake by selling 6,284 shares, leaving it with zero shares valued at $0 on October 16, 2026. Similarly, Magnus Financial Group exited its position by selling 14,355 shares, ending with zero shares worth $0 on October 21, 2026.

NIKE, Inc. Stock Up 1.1%

NIKE, Inc. shares recently traded around $38.31 as of October 22, 2026, close to the stock price of $38.32 recorded at the market close on that date. The stock sits about 2.7% above its 50-day moving average of $37.30, while remaining about 18.5% below its 200-day moving average of $47.01.

Recent Earnings

NIKE, Inc. reported trailing twelve month revenue of $45.89 billion with earnings of $2.08 per share. The company posted a net profit margin of 6.7% and a return on equity of 21.6%, with its next earnings report scheduled for December 17, 2026.

Dividend

NIKE, Inc. pays an annual dividend of $1.64 per share, translating to a dividend yield of 4.37% with a payout ratio of 78.8%.

Insider Buying and Selling at NIKE, Inc.

Insiders completed several transactions in recent months. President Amy Montagne sold 4,867 shares at an average price of $42.05 on August 7, 2026, for a total of $204,657. Later, on September 9, 2026, other officers made sales, including Robert Leinwand selling 3,646 shares at $37.59 for $137,053, Philip McCartney selling 2,559 shares at $37.59 for $96,193, and Chief Operating Officer Venkatesh Alagirisamy selling 3,671 shares at $37.59 for $137,993.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock around the same time. On October 5, 2026, Barclays maintained its Overweight rating while lowering its price target to $37.00 from $48.00. On October 22, 2026, Wolfe Research initiated coverage with an Underperform rating and a $28.00 price target. On that same day, Barclays raised its target to $45.00 while maintaining an Overweight rating, and BTIG reiterated a Buy rating with a $50.00 target. Across 36 analyst opinions, the stock holds a consensus hold recommendation and a mean price target of $36.51.

About NIKE, Inc.

Headquartered in Beaverton, Oregon, NIKE, Inc. designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company reaches customers worldwide through its core brand as well as Jordan, Converse, and other prominent trademarks.

Bottom Line

Analyst updates like Guggenheim's keep investor focus on how the brand handles shifting market demand. Market participants will look toward the upcoming earnings report on December 17, 2026, for further clues on profitability and margins.