Dutch Bros (BROS) Chairman Travis Boersma Sells $6.4M of Stock
Key Points
- Dutch Bros Inc. Executive Chairman Travis Boersma sold 145,687 shares on October 20, 2026, under a pre-arranged plan, collecting about $6.41 million.
- After the trade, Travis Boersma indirectly holds 2,360,091 $BROS shares, down 5.81% from before the trade.
- The stock recently traded near $41.65, sitting well below its 50-day and 200-day moving averages as the company prepares for its upcoming November earnings report.
- Wall Street analysts maintain a strong buy consensus on the restaurant operator, with a mean price target of $69.88.
Since the trade, $BROS is down 3.5% to date (from the $43.82 close on Oct 20, 2026).
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Dutch Bros Inc. Executive Chairman Travis Boersma sold 145,687 shares of the company on October 20, 2026. According to a Form 4 filing with the Securities and Exchange Commission, the transaction was executed at an average price of $44.01 per share, totaling about $6.41 million. The stock closed at $43.82 on the day of the trade.
BROS
Dutch Bros Inc.
Inside Travis Boersma's Dutch Bros Trade
The planned sale was carried out under a Rule 10b5-1 trading plan. Following the transaction, Boersma directly holds 2,360,091 shares of the company, cutting his personal stake by about 5.8%.
Other Institutional Activity in Dutch Bros Inc.
Large investment firms continue to adjust their positions in the restaurant chain. For instance, Baillie Gifford & Co reduced its holdings by 255,414 shares during the period ending June 30, 2026, ending with 2,738,885 shares valued at roughly $114.1 million.
Dutch Bros Inc. Stock Down 5.3%
Shares recently traded around $41.65, putting the price about 5.0% below the event-day close and roughly 43.7% below its 52-week high of $74.02. The stock trades below both its 50-day moving average of $43.65 and its 200-day moving average of $54.06. Dutch Bros carries a market capitalization of roughly $5.83 billion and a forward price-to-earnings ratio of 32.3.
Recent Earnings
Dutch Bros reported trailing twelve-month revenue of $1.88 billion alongside earnings of $0.72 per share. The company posted a net profit margin of 4.9% and a return on equity of 14.6%, with year-over-year revenue growth reaching 32.5%. The company's next earnings report is scheduled for November 4, 2026.
Insider Buying and Selling at Dutch Bros Inc.
Prior to this transaction, insider activity over the summer included sales by Travis Boersma in June totaling nearly 1.5 million shares, alongside a smaller open-market purchase of 2,000 shares by director Todd Allan Penegor in August.
Analysts Set New Price Targets
Wall Street firms have recently adjusted their outlooks on the restaurant operator. Oppenheimer maintained an Outperform rating with a $66 target on September 30, 2026. Baird kept an Outperform rating with a $60 target on October 2, 2026, while Morgan Stanley and Stephens & Co. both maintained Overweight ratings in mid-October. Citigroup reaffirmed a Buy rating with a $69 target on October 21, 2026. Overall, the stock holds a strong buy consensus with a mean target price of $69.88 across 25 analyst opinions.
About Dutch Bros Inc.
Dutch Bros operates and franchises drive-thru beverage shops across the United States. Founded in 1992 and based in Tempe, Arizona, the company serves specialty coffee, energy drinks, and other beverages under brands like Dutch Bros Coffee and Rebel.
Bottom Line
Investors will look toward the company's upcoming earnings release on November 4, 2026, for fresh details on shop growth and profit margins. Executive transactions filed on Form 4 offer transparency into insider portfolio adjustments without signaling broader operational shifts.
Related Filing Alerts
Source: Travis Boersma's Form 4 filing on $BROS (Oct 20, 2026). Written by software, not financial advice. How we make alerts