Apple (AAPL) Insider Ben Borders Sells $442K of Stock
Key Points
- Apple Inc. Principal Accounting Officer Ben Borders sold 1,280 shares of stock on October 16, 2026, for about $442,107.
- The transaction was filed through a Form 4 with the SEC and executed under a pre-arranged plan, leaving Borders with 38,288 shares.
- Apple trades near $342.97 with a consensus buy rating and a mean target price of $329.38.
Since the trade, $AAPL is up 0.0% to date (from the $343.46 close on Oct 16, 2026).
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Apple Inc. Principal Accounting Officer Ben Borders sold 1,280 shares of the company's stock on October 16, 2026. According to a Form 4 filed with the SEC, the transaction took place at a price of $345.40 per share, totaling about $442,107.
AAPL
Apple Inc.
Inside Ben Borders's Apple Trade
Borders executed the sale under a pre-planned trading schedule. The transaction trimmed his holdings by about 3.23%, leaving him with 38,288 shares of the technology giant. The stock closed at $343.46 on the day of the transaction.
Other Institutional Activity in Apple Inc.
Institutional funds continue to adjust their stakes in Apple. SteelPeak Wealth reduced its holdings by 108,201 shares, ending with 844,670 shares valued at about $281.3 million. B. Riley Wealth Advisors grew its position by 108,669 shares to finish with 336,396 shares worth about $112.0 million. Montrusco Bolton Investments trimmed its stake by 29,206 shares, holding 426,645 shares worth about $142.1 million. Annex Advisory Services expanded its holdings by 91,508 shares, ending with 545,415 shares valued at about $181.6 million. Finally, ASR Vermogensbeheer N.V. increased its investment by 83,048 shares, owning 2,216,034 shares worth about $738.0 million.
Apple Inc. Stock Holds Steady
Apple shares recently traded around $342.97, sitting close to its 52-week high of $348.15. The recent price is well above its 50-day moving average of $325.08 and comfortably ahead of its 200-day moving average of $292.11.
Recent Earnings
Apple generated $466.8 billion in trailing revenue with earnings of $8.72 per share. The company is scheduled to report its next earnings results on November 2, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
10 analysts raised price targets.
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EPS & revenue
EPS beat estimates by 1.1%. Revenue missed estimates by 0.6%.
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Profit surprise
EBITDA beat by 2 percent. Operating income beat by 3 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
10 target raises.
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Earnings quality
Gross margin up 2.2 points. Operating margin up 1.2 points. Positive free cash flow.
Earnings Call Summary
Apple delivered its best-ever quarter with 143.8 billion dollars in revenue, up 16 percent. iPhone surged 23 percent to 85.3 billion dollars driven by strong customer demand for the iPhone 17 lineup and record upgraders in China and India. Services hit an all-time record of 30 billion dollars, up 14 percent, while the installed base reached 2.5 billion active devices. Management highlighted Apple Intelligence features resonating with users and expanded retail presence in India as growth drivers.
Guidance Apple expects March quarter revenue to grow 13 percent to 16 percent year over year, with services growing at a similar rate to December. Gross margin should land between 48 percent to 49 percent. The company faces iPhone supply constraints from advanced chip demand but remains confident in the business outlook.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Dividend
Apple pays an annual dividend with a yield of 0.32% and a payout ratio of 12.0%.
Insider Buying and Selling at Apple Inc.
Other executives have also parted with shares recently. On October 2, 2026, Deirdre O'Brien sold 46,389 shares valued at about $15.5 million. CEO John Ternus sold 25,412 shares worth about $8.5 million on the same day. Timothy D. Cook sold 191,753 shares for about $63.8 million on October 2, 2026. General Counsel Jennifer Newstead sold 2,399 shares at $332.01 per share on October 6, 2026, for a total of $796,492.
Analysts Set New Price Targets
Wall Street analysts continue to review Apple shares ahead of upcoming earnings reports. On September 23, 2026, B of A Securities reiterated its buy rating with a $370.00 price target. Morgan Stanley maintained an overweight rating on September 29, 2026, keeping its price target at $360.00, before adjusting the target to $355.00 on October 1, 2026. Needham reiterated a hold rating on October 1, 2026. JP Morgan maintained an overweight rating on October 12, 2026, while raising its price target from $340.00 to $360.00. Overall, the stock carries a consensus buy rating across 39 analyst opinions with a mean target price of $329.38.
About Apple Inc.
Headquartered in Cupertino, California, Apple designs and builds popular consumer electronics, personal computers, and mobile devices, including the iPhone, Mac, and iPad, alongside various software services and wearables like the Apple Watch and AirPods.
Bottom Line
Insider sales at large technology companies often occur through pre-scheduled programs. Investors will look to Apple's upcoming earnings release on November 2, 2026, for further insight into hardware and services demand.
Related Filing Alerts
Source: Ben Borders's Form 4 filing on $AAPL (Oct 16, 2026). Written by software, not financial advice. How we make alerts