Vera Bradley (VRA) Insider Mark Dely Sells $53K of Stock

On June 24, 2026, Mark Dely, the Chief Administrative Officer of Vera Bradley, Inc. (NasdaqGS: VRA), sold 13,709 shares of the company. The shares were sold at an average price of $3.84 each, resulting in a total transaction value of $52,642. This sale was not part of a pre-arranged trading plan.

Insider Buying and Selling at Vera Bradley, Inc.

Mark Dely wasn't the only insider active in June. Earlier in the month, Chief Financial Officer Martin Layding sold 43,365 shares at $3.46 per share. Meanwhile, CEO Ian Bickley and Andrew Meslow made purchases, buying 28,901 and 24,926 shares, respectively, at prices around $3.73 to $3.87.

Other Institutional Activity in Vera Bradley

Several institutional investors have adjusted their positions in Vera Bradley. Arrowstreet Capital, Limited Partnership increased its holdings by 249,161 shares, ending with 1,038,807 shares valued at approximately $3.28 million, a 31.6% increase. Vanguard Capital Management LLC opened a new position, acquiring 1,014,043 shares worth about $3.2 million. On the other hand, Dimensional Fund Advisors LP reduced its stake by 233,711 shares, now holding 941,006 shares valued at $2.97 million, a decrease of 19.9%. Marshall Wace, LLP boosted its position by 339,839 shares, totaling 806,966 shares worth $2.55 million, a 72.8% increase.

Vera Bradley, Inc. Stock Down 7.1%

Shares of Vera Bradley traded near $3.84 on Saturday. The company has a market capitalization of around $110.9 million. Despite its negative earnings, resulting in no meaningful P/E ratio, it has a forward P/E of -130. The stock has experienced a 52-week range from $1.39 to $4.39. Its 50-day moving average is $3.68, while the 200-day moving average is $2.82. Vera Bradley maintains a current ratio of 2.48 and a quick ratio of 0.67, with a debt-to-equity ratio of 51.38.

About Vera Bradley

Vera Bradley, Inc. is a designer and manufacturer of women's handbags, luggage, and accessories. Based in Roanoke, Indiana, the company operates through two segments: Vera Bradley Direct and Vera Bradley Indirect. It sells products through its own stores, e-commerce sites, and specialty retailers. Vera Bradley was founded in 1982 and is led by CEO Ian Martin Bickley, employing around 1,360 people.

Bottom Line

Mark Dely's recent sale of Vera Bradley shares highlights ongoing insider activity at the company. The stock has seen volatility, with various institutional investors adjusting their positions. As always, insider transactions are one of many factors investors consider, and it's important to remember that this data reflects past actions and may not indicate future moves.