The Hershey (HSY) 10% Owner School Sells $1.6M of Stock

Hershey Trust Co Trustee sold 10,000 shares of The Hershey Company (NYSE: HSY) on October 9, 2026, for about $1.62 million at a price of $162.29 per share. This transaction was planned in advance, suggesting it was not a reaction to market conditions.

Inside Hershey Trust Co Trustee's Trade

The Hershey Trust Co Trustee's sale of 10,000 shares represents a value of $1,622,881. The shares were sold at an average price of $162.29 each. This sale fits a pattern of recent trades, as the trustee has been active in the market, selling shares earlier this month.

Other Institutional Activity in The Hershey Company

Hershey Trust Company reduced its holdings by 610,837 shares, ending with 55,948,131 shares worth about $9.56 billion. BlackRock Inc. increased its stake by 351,446 shares, bringing its total to 13,131,312 shares valued at approximately $2.24 billion. Vanguard Capital Management LLC added 56,798 shares, raising its total to 9,683,520 shares worth about $1.65 billion. Vanguard Portfolio Management LLC increased its holdings by 66,999 shares, totaling 7,271,155 shares valued at approximately $1.24 billion. State Street Corporation trimmed its position by 92,967 shares, now holding 7,227,295 shares worth about $1.23 billion.

The Hershey Company Stock Up 0.7%

As of October 16, 2026, Hershey's shares traded around $169.80, which is below its 50-day moving average of $173.36 and its 200-day average of $189.91. The stock is also about 29.1% below its 52-week high of $239.48, but 8.7% above its 52-week low of $156.16. This context may influence investor sentiment as the stock faces near-term challenges.

Recent Earnings

The Hershey Company reported trailing twelve-month revenue of about $12.16 billion, with an earnings per share (EPS) of $7.32. The next earnings report is scheduled for October 29, 2026, which will provide further insight into the company's performance and outlook.

Dividend

The Hershey Company pays an annual dividend of $5.81 per share, yielding about 3.44%. The dividend payout ratio is 77.1%, indicating a commitment to returning value to shareholders.

Insider Buying and Selling at The Hershey Company

In addition to the recent sale by Hershey Trust Co Trustee, other insiders have been active. The Hershey Trust Co sold 20,000 shares on October 2, 2026, and another 30,000 shares on October 7, 2026, both under different circumstances. These trades suggest ongoing management adjustments in their holdings.

Analysts Set New Price Targets

On July 31, 2026, UBS maintained a Neutral rating with a price target of $198.00, while JP Morgan also kept its Neutral rating with a target of $193.00. Barclays and RBC Capital maintained their ratings, with targets of $200.00 and $206.00, respectively. As of October 5, 2026, Wells Fargo maintained an Equal-Weight rating with a lower target of $170.00. The consensus among analysts is a buy rating with a mean target of $198.00.

About The Hershey Company

The Hershey Company, based in Hershey, PA, is known for making a wide range of confectionery products and pantry items. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. This recent sale by the Hershey Trust Co Trustee comes amid ongoing activity in the market and reflects the company's strategic adjustments.

Bottom Line

Investors should watch for the upcoming earnings report on October 29, 2026, for insights into performance. The recent share sales by insiders could indicate strategic repositioning. Analysts continue to maintain a buy rating on the stock, suggesting potential for recovery in price targets.