The Hershey (HSY) 10% Owner School Sells $1.7M of Stock
Key Points
- Hershey Trust Co Trustee sold 10,000 shares of The Hershey Company on October 16, 2026, under a pre-arranged trading plan.
- After the trade, Hershey Trust Co Trustee in Trust for Milton Hershey School holds 566,119 $HSY shares, down 1.74% from before the trade.
- The Hershey Company generated trailing-twelve-month revenue of $12.16 billion with earnings of $7.32 per share.
- Wall Street analysts hold a consensus buy rating on the stock with a mean price target of $198.00 ahead of upcoming earnings.
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Hershey Trust Co Trustee in Trust for Milton Hershey School sold 10,000 shares of The Hershey Company HSY on October 16, 2026, at an average price of $170.65 per share. According to a Form 4 filed with the Securities and Exchange Commission, the transaction carried a total value of about $1.71 million.
HSY
The Hershey Company
Inside Hershey Trust Co Trustee's HSY Trade
The pre-arranged sale trimmed the trust's holdings by 1.74%, leaving it with 566,119 shares of the confectionery maker. This move follows a series of similar planned sales by the trust earlier in October. The stock closed at $170.83 on the day of the transaction.
Other Institutional Activity in The Hershey Company
Other large investors adjusted their stakes in the maker of sweets recently. Zacks Investment Management grew its holdings by 43,132 shares, ending with 200,228 shares worth about $35.13 million. Meanwhile, Hershey Trust Company trimmed its position by 610,837 shares, holding 55,948,131 shares valued at roughly $9.34 billion.
The Hershey Company Stock Down 2.2%
The shares recently traded around $167.00 as of October 19, 2026, sitting about 2.2% below their closing price on the day of the insider trade. The stock has traded between a 52-week low of $156.16 and a 52-week high of $239.48.
Recent Earnings
The Hershey Company reported trailing-twelve-month revenue of $12.16 billion alongside earnings of $7.32 per share. The company posted a net profit margin of 12.2% and a return on equity of 32.8%, with year-over-year revenue growth reaching 6.6%. The company is scheduled to release its next financial results on October 29, 2026.
Dividend
The company pays an annual dividend rate of $5.81 per share, which translates to a dividend yield of 3.4%. The payout ratio sits at 77.1% of earnings.
Insider Buying and Selling at The Hershey Company
The trust executed four prior sales of 10,000 shares each in October 2026 under pre-arranged plans, including transactions on October 9, October 12, October 13, and October 14.
Analysts Set New Price Targets
Analyst firms covering the confectioner include Barclays, which maintained an Equal-Weight rating with a price target of $178.00 on October 16, 2026. Prior to that, JP Morgan maintained a Neutral rating with a target of $183.00, TD Cowen kept a Buy rating with a $198.00 target, Wells Fargo maintained an Equal-Weight rating with a $170.00 target, and RBC Capital held a Sector Perform rating with a target of $206.00. The stock carries a consensus buy recommendation from 21 analysts.
About The Hershey Company
Based in Hershey, Pennsylvania, The Hershey Company manufactures and distributes chocolate, confectionery products, and pantry items globally. It operates through North America Confectionery, North America Salty Snacks, and International segments.
Bottom Line
Investors will watch the upcoming earnings report on October 29, 2026, for further clues on profitability and demand trends. Planned insider transactions by major stakeholders will continue to draw attention alongside broader institutional filing updates.
Related Filing Alerts
Source: Hershey Trust Co Trustee in Trust for Milton Hershey School's Form 4 filing on $HSY (Oct 16, 2026). Written by software, not financial advice. How we make alerts