SoFi Technologies (SOFI) EVP Kelli Keough Sells $150K of Stock

Kelli Keough, an executive vice president at SoFi Technologies, Inc. [SOFI], sold 10,203 shares of the digital finance company on October 20, 2026. According to a Form 4 filing with the Securities and Exchange Commission, the transaction was executed at a price of $14.72 per share for a total value of $150,214.69.

SOFI SoFi Technologies, Inc.

$15.01 ▼ -45.34% year to date

1M 3M YTD

Daily close · Oct 22, 2026

Inside Kelli Keough's SoFi Trade

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan. The transaction trimmed Keough's position by about 2.5%, leaving her with 397,870 shares after the trade. The stock closed at $14.68 on the day of the transaction. Earlier this year in June, Keough had also disposed of 61,479 shares.

Other Institutional Activity in SoFi

Other large firms have adjusted their positions in the digital banking platform recently. Portman Square Capital held 784,273 shares valued at about $12.3 million. Meanwhile, D.E. Shaw & Co., Inc. cut its holdings by 28,029,317 shares, ending the prior quarter with 14,691,786 shares worth roughly $216.9 million.

SoFi Technologies, Inc. Stock Up 0.7%

Shares recently traded around $14.78, sitting about 0.7% above the event-day close of $14.68. The stock trades below its 50-day moving average of $16.88 and its 200-day moving average of $18.17. Over the past year, the shares have moved between a low of $13.86 and a high of $32.73.

Recent Earnings

For the trailing twelve months, the company reported $4.26 billion in revenue and earnings of $0.49 per share. The firm's next quarterly financial update is scheduled for release on October 27, 2026.

Dividend

SoFi does not pay a dividend to shareholders, registering a dividend payout ratio and dividend yield of 0.0% as the firm reinvests earnings into growth.

Insider Buying and Selling at SoFi Technologies, Inc.

Insider transactions earlier in the year included general counsel Robert Lavet selling 14,914 shares on June 16, 2026, at $17.61 apiece, followed by another sale of 1,188 shares on June 18, 2026, at $17.55 per share.

Analysts Set New Price Targets

Wall Street firms have continued adjusting their outlooks. StoneX initiated coverage with a Buy rating and a $25.00 price target on October 13, 2026. TD Cowen maintained a Hold rating and adjusted its price target to $17.50 on October 6, 2026. The stock currently carries a consensus Hold rating from 23 analysts, with a mean price target of $20.36.

About SoFi

SoFi Technologies operates a digital financial platform that serves customers in the United States, Latin America, Canada, and Hong Kong. The company focuses on lending, technology tools, and consumer banking products, including personal loans, student loans, and home mortgages, helping members manage, save, and borrow money through a single mobile interface.

Bottom Line

The recent insider sale comes just days before the company reports its next set of financial results on October 27, 2026. Observers will be watching to see how loan volumes and the technology platform segment perform in an evolving interest rate environment.