Peloton Interactive (PTON) COO Kirol Sells $154K of Stock
Key Points
- Peloton Interactive, Inc. Chief Operating Officer Charles Peter Kirol sold 28,849 shares on October 15, 2026, at $5.33 per share.
- The transaction reduced the executive's direct holdings by roughly 12.8% to 197,334 shares.
- The filing arrived ahead of the company's next earnings report scheduled for November 5, 2026.
Since the trade, $PTON is down 2.1% to date (from the $5.33 close on Oct 15, 2026).
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Peloton Interactive, Inc. Chief Operating Officer Charles Peter Kirol sold 28,849 shares of the company on October 15, 2026. The transaction was disclosed in a Form 4 filing with the U.S. Securities and Exchange Commission.
Inside Charles Peter Kirol's Peloton Trade
The Chief Operating Officer executed the sale at a price of $5.33 per share, bringing the total value of the transaction to roughly $153,765. The stock closed at $5.33 on the day of the trade. Following this transaction, the executive retains 197,334 shares of the company, cutting his personal stake by about 12.8%.
Other Institutional Activity in Peloton Interactive, Inc.
DnB Asset Management AS grew its holdings by 15,430,316 shares, ending with 38,115,285 shares worth about $199,342,941. Shaw D.E. & Co., Inc. reduced its stake by 808,877 shares, leaving it with 17,047,125 shares valued at approximately $89,156,464. Quinn Opportunity Partners, LLC trimmed its position by 685,710 shares to hold 13,365,725 shares worth about $69,902,742. Pale Fire Capital SE added 1,493,844 shares, finishing the period with 7,728,586 shares valued at roughly $40,420,504.
Peloton Interactive, Inc. Stock Down 2.1%
Peleton shares recently traded around $5.22 as of October 19, 2026, down about 2.1% from the close on the day of the executive's trade. The fitness equipment provider operates with a beta of 2.55, showing higher volatility than the broader market.
Recent Earnings
For its trailing twelve-month period, Peloton reported revenue of $2.45 billion and earnings of $0.14 per share. The company's next quarterly financial results are scheduled for release on November 5, 2026.
Insider Buying and Selling at Peloton Interactive, Inc.
Four other insider transactions took place earlier in August 2026, involving sales by directors and officers totaling over 200,000 shares.
Analysts Set New Price Targets
Wall Street firms updated their views on the stock prior to the trade, including Morgan Stanley lowering its target to $4.50 and UBS maintaining a target of $10.00.
About Peloton Interactive, Inc.
Peloton creates connected fitness equipment, including stationary bikes and treadmills, alongside subscription-based workout content for users in North America and international markets.
Bottom Line
Investors will look toward the upcoming earnings release on November 5, 2026, for fresh details on subscription growth and hardware sales. Insider transactions continue to provide visibility into how executives manage their personal equity holdings.
Source: Charles Peter Kirol's Form 4 filing on $PTON (Oct 15, 2026). Written by software, not financial advice. How we make alerts