PepsiCo (PEP) CEO Ramon Laguarta Sells $4.1M of Stock

By TradeTexts Research Desk Oct 23, 2026, 5:01 PM EDT

Key Points

PepsiCo Chairman and CEO Ramon Laguarta sold 30,000 shares on October 21, 2026, for a total value of about $4.05 million.
After the trade, Ramon Laguarta holds 491,645 $PEP shares, down 5.75% from before the trade.
The stock traded around $135.77 recently, sitting below its 200-day moving average.
Other institutional investors, including Howland Capital Management and LMCG Investments, also recently adjusted their holdings in the beverage maker.

Since the trade, $PEP is up 0.2% to date (from the $134.70 close on Oct 21, 2026).

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PepsiCo, Inc. PEP Chairman and Chief Executive Officer Ramon Laguarta sold 30,000 shares of the company on October 21, 2026. According to a Form 4 filing with the U.S. Securities and Exchange Commission, the transaction was executed at an average price of $135.13 per share, for a total value of about $4.05 million. The trade cut his direct holdings by 5.75%, leaving him with 491,645 shares. The sale was not made under a pre-arranged Rule 10b5-1 trading plan. On the day of the sale, the stock closed at $134.70.

PEP PepsiCo, Inc.

$134.98 -2.21% year to date

Daily close · Oct 23, 2026

Inside Ramon Laguarta's PepsiCo Trade

The Chief Executive Officer trimmed his position from 521,645 shares down to 491,645 shares with this sale. Insider sales do not necessarily signal a negative view on a company, as executives frequently sell shares for personal financial planning or diversification.

Other Institutional Activity in PepsiCo

Other institutional investors have recently adjusted their positions in the company as well. Howland Capital Management reduced its PepsiCo stake by 8,304 shares, ending with 26,188 shares worth about $3.32 million after a 24.1% decrease. LMCG Investments boosted its stake by 8,085 shares, ending with 90,849 shares worth about $11.51 million following a 9.8% increase. Smith Chas P & Associates Pa Cpas grew its holdings by 13,571 shares, ending with 272,823 shares worth about $35.87 million after a 5.2% increase. Integrated Advisors Network increased its stake by 11,368 shares, ending with 32,752 shares worth about $4.15 million following a 53.2% jump. Bell Bank grew its holdings by 15,858 shares, ending with 83,997 shares worth about $10.64 million after a 23.3% increase.

PepsiCo, Inc. Stock Up 0.8%

PepsiCo shares recently traded around $135.77, up about 0.8% from the event-day close of $134.70 on October 21, 2026. The stock sits 1.2% above its 50-day moving average of $134.21, but remains 7.1% below its 200-day moving average of $146.18. Over the past 52 weeks, the beverage and snack maker has traded as low as $123.47 and as high as $171.48, putting its recent price 20.8% below its yearly peak and 10.0% above its yearly low.

Recent Earnings

Trailing-twelve-month figures show PepsiCo generated $98.24 billion in revenue with an earnings per share of $7.95.

Dividend

Dividend investors receive an annual dividend rate of $5.92 per share.

Insider Buying and Selling at PepsiCo, Inc.

Earlier insider activity included sales by other executives alongside a notable purchase by a director earlier in October.

Analysts Set New Price Targets

Analyst coverage includes several recent rating updates from firms such as Citigroup and JP Morgan.

About PepsiCo

Headquartered in Purchase, New York, PepsiCo makes and sells a wide range of beverages and convenient foods worldwide. Its portfolio includes well-known brands across snacks and non-alcoholic drinks, operating through multiple geographic and product segments.

Bottom Line

Investors will watch for the company's next earnings report scheduled for February 2, 2027, to gauge ongoing revenue and margin trends. Future SEC filings will also track whether other executives alter their share ownership.