Ibotta (IBTA) CEO and President Bryan Leach Sells $1.5M of Stock

Ibotta, Inc. (IBTA) business photo

Key Points

  • Chief Executive Officer Bryan Leach sold 31,393 shares of Ibotta, Inc. at an average price of $47.29 on October 19, 2026, according to a Form 4 SEC filing.
  • The planned transaction lowered his direct holding to 823,886 shares, which represents a 3.67% reduction in his stake.
  • Institutional investors like HSBC Holdings and Citigroup adjusted positions earlier in the year, while the software firm prepares for its next earnings release on November 11, 2026.

Since the trade, $IBTA is up 3.7% to date (from the $47.24 close on Oct 19, 2026).

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Ibotta, Inc. Chief Executive Officer Bryan Leach sold 31,393 shares of the company on October 19, 2026. The transaction was reported in a Form 4 filing with the Securities and Exchange Commission.

IBTA Ibotta, Inc.
$48.98 +113.89% year to date
Daily close · Oct 21, 2026

Inside Bryan Leach's Ibotta Trade

The planned sale was executed at an average price of $47.29, totaling about $1.48 million. The trade took place under a pre-arranged Rule 10b5-1 trading plan. Following the completion of the sale, the chief executive officer directly holds 823,886 shares, cutting his direct ownership stake by about 3.67%.

Other Institutional Activity in Ibotta

Koch, Inc. held steady with 4,389,129 shares valued at about $214.98 million. Shaw D.E. & Co., Inc. kept its holding flat at 1,690,546 shares worth roughly $82.80 million. HSBC Holdings PLC grew its holdings by 7,267 shares, ending with 1,016,521 shares worth about $49.79 million, a 0.7% change. Citigroup Inc. grew its holdings by 4,293 shares, ending with 644,972 shares worth about $31.59 million, a 0.7% change. Notable Capital Management, L.L.C. trimmed its position by 30,976 shares, ending with 336,042 shares worth about $16.46 million, an 8.4% decrease.

Ibotta, Inc. Stock Up 15.8%

Recent trading put the shares around $48.13 as of October 21, 2026. The stock trades against a backdrop of a technology platform focused on digital promotions and performance-based marketing services.

Recent Earnings

For the trailing twelve months, Ibotta reported $343.17 million in revenue and a basic earnings per share of -$0.47, reflecting a net profit margin of -3.2% and a return on equity of -3.7%. The company's next earnings report is scheduled for November 11, 2026.

Insider Buying and Selling at Ibotta, Inc.

Chief Technology Officer Luke Roy Swanson sold 40,200 shares on September 10, 2026, valued at $1.61 million. Bryan Leach previously sold 15,142 shares on September 22, 2026, valued at $625,982. Luke Roy Swanson sold another 11,880 shares on October 1, 2026, valued at $472,756. Bryan Leach also sold 15,142 shares on October 6, 2026, valued at $627,304.

Analysts Set New Price Targets

Goldman Sachs maintained a sell rating with a $32.0 price target on August 4, 2026, moving from a prior target of $28.0. Wells Fargo maintained an equal-weight rating with a $40.0 target on August 4, 2026, up from $38.0. Evercore ISI Group maintained an in-line rating with a $42.0 target on August 4, 2026, up from $40.0. Needham reiterated a buy rating with a $45.0 target on August 4, 2026. UBS maintained a neutral rating with a $38.0 target on August 5, 2026, raising it from $30.0.

About Ibotta

Headquartered in Denver, Colorado, Ibotta operates a technology platform that connects consumer packaged goods brands with shoppers through digital promotions and publisher networks. The company employs roughly 800 people and serves clients across the United States.

Bottom Line

Investors will watch for the company's next earnings report scheduled for November 11, 2026, to gauge broader financial progress. Insider transactions remain a routine part of executive portfolio management and do not inherently signal a shift in business direction.

Source: Bryan Leach's Form 4 filing on $IBTA (Oct 19, 2026). Written by software, not financial advice. How we make alerts

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