SNAP Chief Business Officer Mohan Ajit Sells $40K of Stock

Snap Inc. Chief Business Officer Ajit Mohan sold 6,797 shares of the company's stock on September 16, 2026. According to a Form 4 filed with the Securities and Exchange Commission, the transaction was executed at a price of $5.82 per share, bringing the total value to about $39,575. The trade was not executed under a pre-arranged Rule 10b5-1 trading plan.

SNAP Snap Inc.

$6.13 ▼ -24.60% year to date

1M 3M YTD

Daily close · Oct 16, 2026

Inside Mohan Ajit's Snap Trade

Mohan's sale covered 6,797 shares of common stock at $5.82 apiece on September 16, 2026. The transaction totaled roughly $39,575. Form 4 filings track insider moves closely, giving a look at how executives manage their personal holdings in the companies they run.

Other Institutional Activity in Snap

Large financial firms have made notable adjustments to their Snap holdings recently. Irenic Capital Management LP kept its position steady with 30,000,000 shares worth about $183.9 million. AQR Capital Management, LLC grew its holdings by 17,877,359 shares, ending with 29,294,755 shares worth about $179.6 million, a 156.6% increase. Two Sigma Investments, LP grew its holdings by 7,401,153 shares, ending with 20,408,453 shares worth about $125.1 million, a 56.9% increase. Assenagon Asset Management S.A. grew its holdings by 10,868,367 shares, ending with 14,771,533 shares worth about $90.5 million, a 278.5% increase.

Snap Inc. Stock Down 0.7%

Snap shares recently traded around $6.06, sitting about 9.2% above their 50-day moving average of $5.55 and 8.9% above their 200-day moving average of $5.56. The stock has recovered from its 52-week low of $3.81 while remaining below its 52-week high of $9.13. The company carries a market capitalization of roughly $10.9 billion.

Recent Earnings

In its trailing twelve months, Snap reported $6.35 billion in revenue along with an earnings per share loss of $0.18. The company posts a net margin of -4.9% and a return on equity of -15.6%. Snap's next earnings report is scheduled for November 4, 2026.

Insider Buying and Selling at Snap Inc.

Insiders have been active with their stock in recent months. Officer Rebecca Morrow sold 17,336 shares on August 17, 2026, at $5.20 for a total value of $90,114. General Counsel Zachary M Briers sold 204,044 shares on August 19, 2026, for a total value of $1,052,596. Zachary M Briers later sold 11,257 shares on September 3, 2026, at $6.00 for a total value of $67,542. Rebecca Morrow also sold 20,000 shares on September 9, 2026, at $5.35 for a total value of $106,984.

Analysts Set New Price Targets

Wall Street firms have updated their outlooks on the social media firm ahead of its next financial update. On August 4, 2026, Mizuho maintained its neutral rating with a price target of $6.00, up from $5.00. Truist Securities maintained its hold rating with a price target of $7.00, down from $8.00 on the same day. UBS maintained its neutral rating with a price target of $5.70, up from $5.00. Citigroup maintained its neutral rating with a price target of $6.75, up from $6.50. DA Davidson maintained its neutral rating with a price target of $5.25, up from $5.00. Overall, the stock holds a consensus recommendation of hold across 35 analyst opinions, with a mean price target of $7.44.

About Snap

Snap Inc. operates as a technology company best known for its visual messaging app, Snapchat. The platform connects users through short videos, direct messaging, interactive stories, and map features across North America, Europe, and international markets. Insider transactions like this provide a window into executive equity management as the business navigates digital ad markets and user engagement.

Bottom Line

Investors will look toward Snap's upcoming earnings release on November 4, 2026, for fresh details on revenue growth and profitability. Continued monitoring of Form 4 filings will show whether executive selling trends persist through the end of the year.