Booking (BKNG) Insider Paulo Pisano Sells $245K of Stock
Booking Holdings Inc. chief human resources officer Paulo Pisano sold 1,500 shares on October 15, 2026, according to a Form 4 filing with the SEC.
Reviewed by automated data checks against the source filing. How we make and check alerts
Paulo Pisano, CHIEF HUMAN RESOURCES OFFICER at Booking Holdings Inc. ($BKNG), sold 1,500 shares at an average price of $163.06, worth about $244,590, on October 15, 2026. The trade was reported to the SEC in a Form 4 filing and was made under a pre-arranged Rule 10b5-1 trading plan.
Since the trade, $BKNG is down 1.4% to date (from the $165.80 close on Oct 15, 2026).
BKNG
Booking Holdings Inc.
Key Points
- Booking Holdings Inc. chief human resources officer Paulo Pisano sold 1,500 shares on October 15, 2026, for a total value of $244,590.00 under a pre-arranged plan.
- After the trade, Paulo Pisano holds 70,400 $BKNG shares, down 2.09% from before the trade.
- The stock recently traded around $162.72, down about 1.9% from its October 15 close of $165.80, ahead of upcoming quarterly earnings scheduled for October 27, 2026.
- Several other major institutional investors and insiders have adjusted their positions in Booking Holdings in recent months.
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Booking Holdings Inc. chief human resources officer Paulo Pisano sold 1,500 shares on October 15, 2026, at a price of $163.06 per share. The transaction, worth a total of $244,590.00, was revealed in a Form 4 filing with the Securities and Exchange Commission. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan.
Inside Paulo Pisano's Booking Holdings Trade
This transaction follows earlier sales by Pisano, who previously sold 3,000 shares on August 31, 2026, at an average price of $203.48 and another 1,500 shares on September 15, 2026, at $173.02. The stock closed at $165.80 on the day of the latest trade.
Other Institutional Activity in Booking Holdings Inc.
Other major investment firms have also adjusted their stakes. Sequoia Financial Advisors grew its holdings by 675 shares to end with 32,925 shares worth about $6,005,849.37. Voya Investment Management lifted its holdings by 245,538 shares to reach 290,075 shares valued at approximately $52,576,093.75. Hb Wealth Management grew its holdings by 1,425 shares to hold 37,575 shares worth about $6,697,368.21. Bank of Montreal increased its position by 716,635 shares to total 750,000 shares valued at about $133,680,004.12. Marshall Wace raised its stake by 66,000 shares, ending with 348,725 shares worth approximately $62,156,745.92.
Booking Holdings Inc. Stock Down 3.1%
The stock recently traded around $162.72 as of October 16, 2026, putting it about 1.9% below its October 15 closing price of $165.80.
Recent Earnings
Booking Holdings generated trailing twelve-month revenue of $28,241,004,448.00 with a net margin of 25.5% and a year-over-year revenue growth rate of 8.1%. The next earnings report is scheduled for October 27, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
13 target cuts vs 1 raises.
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EPS & revenue
EPS beat estimates by 3.6%. Revenue missed estimates by 1.7%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 26 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
1 target raise, 13 target cuts.
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Earnings quality
Operating margin up 0.7 points. Positive free cash flow.
Earnings Call Summary
Booking delivered 338 million room nights in the quarter, up 6 percent year over year, with revenue of 5 point 5 billion, up 16 percent. The Middle East conflict that began late February reduced growth by roughly 2 percentage points and caused elevated cancellations in March. Despite this, U.S. room nights accelerated to low teens growth for the fourth quarter in a row, and the company remains confident in long term travel demand recovery.
Guidance Company expects 2 to 4 percent room night growth next quarter due to Middle East conflict continuing through end of June. For full year 2026, they now guide gross bookings growth to high single digits to low double digits, with adjusted EPS up low to mid teens, both down from prior guidance at midpoint but high end remains intact.
Clearly negative report. The company missed important expectations and likely triggers downward revisions.
Dividend
The firm pays an annual dividend rate of $1.68 per share with a payout ratio of 17.9%.
Insider Buying and Selling at Booking Holdings Inc.
Insider activity in recent months included sales by general counsel Peter J Millones and director Robert J Mylod Jr.
Analysts Set New Price Targets
Analyst firms covering the stock include Rosenblatt, BTIG, Truist Securities, Wells Fargo, and Cantor Fitzgerald.
About Booking Holdings Inc.
Booking Holdings Inc. operates digital platforms that connect travelers with travel service providers, offering hotel rooms, flights, rental cars, and restaurant reservations around the world. The company manages popular online booking services across the United States, Europe, and international markets.
Bottom Line
Investors will look toward the company's upcoming earnings report on October 27, 2026, for further updates on travel demand and financial performance. Monitoring further Form 4 filings will show if other executives continue trimming their holdings.
Related Filing Alerts
Source: Paulo Pisano's Form 4 filing on $BKNG (Oct 15, 2026). Read the original filing: Form 4 filing on SEC EDGAR. Written by software, not financial advice. How we make alerts