YELP CFO David A Schwarzbach Sells $150K of Stock

Yelp Inc Chief Financial Officer David A. Schwarzbach sold 7,500 shares of the company on October 15, 2026. The transaction was revealed in a Form 4 filing filed with the SEC.

YELP Yelp Inc

$19.57 ▼ -35.20% year to date

1M 3M YTD

Daily close · Oct 19, 2026

Inside David A Schwarzbach's Yelp Trade

The shares were sold at a price of $20.00 each, bringing the total value of the transaction to $150,000. This planned sale was executed under a Rule 10b5-1 trading plan. Following the transaction, the Chief Financial Officer directly holds 172,966 shares of Yelp stock, cutting his stake by 4.2%.

Other Institutional Activity in Yelp

Other large investors have also adjusted their positions in the company recently. LSV Asset Management reduced its holdings by 53,503 shares, ending with 2,777,340 shares worth about $54,352,542. Acadian Asset Management LLC trimmed its stake by 35,782 shares to finish with 2,172,958 shares valued at roughly $42,524,787. American Century Companies Inc boosted its holdings by 361,874 shares, growing its stake 24.2% to 1,857,840 shares worth about $36,357,928. Allianz Asset Management GmbH lifted its position by 33,751 shares, ending with 1,507,599 shares valued at about $29,503,711.

Yelp Inc Stock Holds Steady

Yelp shares recently traded around $19.88 as of October 19, 2026. The stock sits below its 50-day moving average of $21.03 and below its 200-day moving average of $24.26. The shares have traded in a 52-week range between $17.27 and $34.49.

Recent Earnings

For its trailing twelve months, Yelp reported $1,473,003,008 in revenue and earnings of $2.08 per share. The company posts a net margin of 8.6% and a return on equity of 18.2%. The next earnings report is scheduled for November 5, 2026.

Insider Buying and Selling at Yelp Inc

Earlier insider transactions included multiple sales by company executives. Chief Financial Officer David Alan Schwarzbach sold 8,809 shares on August 21, 2026, at $23.19 per share for a total value of $204,314. Chief Technology Officer Alexander Coleman Levy sold 3,829 shares on August 24, 2026, at $23.40 per share worth $89,599. An officer named Carmen Amara sold 500 shares on September 1, 2026, at $22.14 per share for $11,070, and another 500 shares on October 1, 2026, at $18.60 per share for $9,300.

Analysts Set New Price Targets

On October 13, 2026, Morgan Stanley maintained its Underweight rating on Yelp while lowering its price target from $24.00 to $17.00. The broader analyst consensus lists a hold recommendation with an average price target of $26.63 across 8 analyst opinions.

About Yelp

Yelp Inc. operates an online platform that links consumers with local businesses across the United States and globally. The platform features user reviews and categories ranging from restaurants and shopping to home services and health professionals, helping users find local service providers.

Bottom Line

The planned sale by the Chief Financial Officer comes as the stock trades below its key moving averages. Investors will look toward the upcoming earnings release on November 5, 2026, for further updates on the business.