Netflix (NFLX) Director Bradford L Smith Sells $1.2M of Stock

By TradeTexts Research Desk Oct 27, 2026, 5:01 PM EDT

Key Points

Bradford L Smith, a director at Netflix, sold 17,980 shares at an average price of $64.03 on October 26, 2026.
After this sale, Smith holds 79,690 shares, cutting his stake by 18.4%.
As of October 27, 2026, Netflix shares were recently trading around $62.52, below their 50-day and 200-day moving averages.

Since the trade, $NFLX is down 2.1% to date (from the $63.90 close on Oct 26, 2026).

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Not investment advice. TradeTexts is not a registered investment adviser, and this automated Netflix, Inc. alert may contain errors. Disclosures

On October 26, 2026, Bradford L Smith, a director at Netflix, Inc. (NFLX), sold 17,980 shares for approximately $1,151,192. This trade was filed with the SEC as a Form 4, indicating it was executed under a planned sale. After this transaction, Smith holds 79,690 shares, reducing his ownership by 18.41%.

NFLX Netflix, Inc.

$62.58 -31.22% year to date

Daily close · Oct 27, 2026

Insider trading track record

Bradford L Smith vs. the S&P 500

YTD return +10.56% hypothetical

All-time return +40.76% S&P 500 +46.13%

vs. S&P 500 -5.37% behind the index

Hypothetical returns from Bradford L Smith's disclosed trades, not real profit or advice. How we model this.

Inside Bradford L Smith's Trade

Smith sold the shares at an average price of $64.03 on the same day Netflix closed at $63.90. This sale reflects a strategic move as Smith adjusts his holdings in the company.

Other Institutional Activity in Netflix

Several other funds have also made moves with Netflix shares recently. Simon Quick Advisors increased its stake by 17,435 shares, totaling 44,135 shares worth about $3.07 million. In contrast, AMF Tjanstepension reduced its position by 52,511 shares, now holding 1,215,346 shares valued at approximately $84.6 million. Meanwhile, SBI Securities grew its holdings by 30,611 shares, resulting in 197,813 shares worth about $13.76 million.

Netflix, Inc. Stock Down 5.1%

As of October 27, 2026, Netflix shares were trading around $62.52, which is about 2.2% below the closing price of $63.90 on October 26. The stock is currently below its 50-day moving average of $73.98 and its 200-day average of $82.14, indicating a downward trend. Additionally, the shares are significantly below the 52-week high of $116.73, which is a decline of approximately 46.4%.

Recent Earnings

Netflix reported trailing twelve-month revenue of approximately $49.73 billion, reflecting a year-over-year revenue growth of 11.8%. The company's earnings per share (EPS) for this period was $3.46. The next earnings report is scheduled for January 19, 2027.

Insider Buying and Selling at Netflix, Inc.

In recent months, several other insiders at Netflix have sold shares. CEO Gregory K. Peters sold 27,312 shares at $73.54 on August 6, 2026, totaling about $2.01 million. CFO Spencer Adam Neumann sold 9,248 shares at $75.79 on August 10, 2026, for approximately $700,907.

Analysts Set New Price Targets

On October 21, 2026, UBS maintained a Buy rating for Netflix with a price target of $100, down from $115. Citigroup also maintained a Buy rating but adjusted its target to $85 from $100. However, Wolfe Research downgraded the stock to Peer Perform, signaling a more cautious outlook. The consensus rating for Netflix remains a Buy with a mean price target of $84.79.

About Netflix

Netflix, Inc. is a leading entertainment service provider that offers a wide variety of TV series, films, documentaries, and games. Founded in 1997 and based in Los Gatos, California, the company has over 16,000 employees and continues to expand its streaming content across multiple devices.

Bottom Line

Investors should keep an eye on Netflix's upcoming earnings report on January 19, 2027, and watch for any further insider transactions. This recent sale by Bradford L Smith may indicate a shift in insider sentiment as the stock trades well below its historical averages.