PFG CEO Deanna Strable-Soethout Buys $2.2M of Stock
Deanna Strable-Soethout, CEO of PFG, acquired 19,767 shares for $2.18 million.
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Deanna Strable-Soethout, Chair, President and CEO at Principal Financial Group, Inc. ($PFG), bought 19,767 shares at an average price of $110.06, worth about $2.18 million, on June 11, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $PFG is down 0.1% after 1 week, up 3.6% after 1 month and down 0.1% to date (from the $108.86 close on Jun 11, 2026).
PFG
Principal Financial Group, Inc.
Key Points
- Deanna Strable-Soethout, Chair, President and CEO of PFG, purchased 19,767 shares on June 11, 2026, at an average price of $110.06, totaling $2.18 million.
- PFG shares traded at $111.12, following the insider buying activity, with BlackRock reducing its stake by 91,763 shares.
- Analysts from Morgan Stanley and Raymond James recently adjusted their ratings, maintaining a hold and downgrading to buy, respectively.
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Deanna Strable-Soethout, the Chair, President, and CEO of PFG, made a significant purchase of company stock. On June 11, 2026, she bought 19,767 shares at an average price of $110.06 each, totaling approximately $2.18 million. This insider buying activity was not part of a pre-arranged trading plan.
Other Institutional Activity in PFG
Several institutional investors have also been adjusting their positions in PFG. BlackRock, Inc. reduced its holdings by 91,763 shares, now holding about 20.3 million shares valued at approximately $1.83 billion. Meanwhile, Nippon Life Insurance Co maintained its position with 18.1 million shares worth $1.63 billion. Vanguard Capital Management LLC and Vanguard Portfolio Management LLC both added large stakes, with 13.5 million and 11.3 million shares, respectively. State Street Corp trimmed its position by 329,518 shares, holding about 10.2 million shares valued at $917.3 million.
Principal Financial Group, Inc. Stock Up 2.0%
Shares of PFG traded at $111.12. The stock has seen active trading with significant institutional interest.
Insider Buying and Selling at Principal Financial Group, Inc.
Deanna Strable-Soethout was active in trading PFG shares around mid-June 2026. On June 11, she purchased 19,767 shares at $110.06. The following day, June 12, she made additional transactions, buying and selling shares at various prices, including a purchase of 30,708 shares at $62.78 and a sale at $110.59.
Analysts Set New Price Targets
On May 21, 2026, Morgan Stanley maintained its hold rating for PFG with a price target of $107. Similarly, Raymond James downgraded its rating to buy on May 19, 2026, setting a target of $111. Other firms like Evercore ISI Group, Barclays, and UBS have maintained hold or sell ratings, with targets ranging from $84 to $108.
Bottom Line
The recent insider buying by Deanna Strable-Soethout suggests confidence in PFG's future. Institutional activity shows mixed reactions, with some funds increasing and others reducing their stakes. Analyst ratings reflect a cautious outlook with a mix of hold and sell recommendations. As always, remember that insider transactions and analyst ratings are just pieces of the broader investment puzzle.
Related Filing Alerts
Source: Deanna Strable-Soethout's Form 4 filing on $PFG (Jun 11, 2026). Find the original filing: PFG Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts