JP Morgan Cuts Baidu (BIDU) Price Target to $145

JP Morgan kept its Overweight rating on Baidu, Inc. ticker BIDU on October 23, 2026, while lowering its price target from $175.00 to $145.00. The note reflects the firm's forward-looking view on the internet content and artificial intelligence provider.

BIDU Baidu, Inc.

$77.50 ▼ -48.44% year to date

1M 3M YTD

Daily close · Oct 23, 2026

JP Morgan's Call on Baidu

On October 23, 2026, JP Morgan maintained its Overweight rating on the search and cloud firm while pulling its target down by $30.00 from its previous level of $175.00. Even with the reduced target, the new figure sits well above recent trading levels for the stock.

Other Institutional Activity in Baidu

Primecap Management Company trimmed its holdings by 46,437 shares in the quarter ended June 30, 2026, ending with 11,010,100 shares worth about $852,842,335. Robeco Institutional Asset Management B.V. cut its stake by 3,560 shares in the period ended September 30, 2026, holding 1,479,750 shares valued at roughly $114,621,433. Appaloosa LP grew its position by 602,894 shares or 87.1% in the quarter ended June 30, 2026, closing out the period with 1,295,000 shares worth about $100,310,698. Alyeska Investment Group, L.p. lifted its stake by 912,635 shares or 307.9% to 1,209,089 shares valued at approximately $93,656,032 as of June 30, 2026. Farallon Capital Management LLC boosted its holdings by 759,993 shares or 171.2% in the quarter ended June 30, 2026, finishing with 1,203,785 shares worth about $93,245,184.

Baidu, Inc. Stock Down 1.7%

Baidu shares recently traded around $77.48 as of October 23, 2026. The stock sits below its 50-day moving average of $89.80 and its 200-day moving average of $116.53. It trades near its 52-week low of $76.73, well under its 52-week high of $165.30.

Recent Earnings

For its trailing twelve months, Baidu reported revenue of $127,314,001,920 and negative earnings per share of $2.24. The firm posted a year-over-year revenue decline of 4.2% alongside a net profit margin of negative 2.9%. Investors watch toward the upcoming earnings release on November 18, 2026 for fresh details on its business segments.

Insider Buying and Selling at Baidu, Inc.

Director Jixun Foo sold 122,584 shares on May 21, 2026, at an average price of $131.18 for a total value of $16,080,569.

Analysts Set New Price Targets

On August 19, 2026, Benchmark maintained a buy rating while reducing its price target from $215.00 to $150.00. Barclays kept an Equal-Weight rating on August 19, 2026, cutting its target from $124.00 to $96.00. On the same day, Morgan Stanley moved its rating to Underweight and lowered its target from $130.00 to $80.00. Susquehanna maintained a Neutral rating on August 28, 2026, moving its target from $140.00 down to $105.00. Across the broader analyst community, the stock holds a consensus buy recommendation with a mean price target of $139.54 based on 30 analyst opinions.

About Baidu

Headquartered in Beijing, China, Baidu provides internet search, map services, and cloud computing products. It operates through a general business segment focused on mobile ecosystems and artificial intelligence along with an audio and video unit. The firm employs around 33,500 people.

Bottom Line

JP Morgan's updated target gives investors a fresh checkpoint as shares hover near multi-month lows. Market participants will follow the company's next earnings release on November 18, 2026, for further updates on its mobile and artificial intelligence operations.