JP Morgan Raises Hilton Worldwide (HLT) Price Target to $387

JP Morgan reiterated its Overweight rating on Hilton Worldwide Holdings Inc. HLT on October 21, 2026, while lifting its price target from $365.00 to $387.00. The research note outlines a bullish forward-looking stance on the lodging operator as it approaches its upcoming financial reporting date.

HLT Hilton Worldwide Holdings Inc.

$364.17 ▲ +24.47% year to date

1M 3M YTD

Daily close · Oct 21, 2026

JP Morgan's Call on Hilton Worldwide Holdings Inc.

In its research note issued on October 21, 2026, JP Morgan maintained an Overweight rating on the hospitality company and raised its target from $365.00 to $387.00. Other firms have also weighed in recently, including Freedom Broker initiating a Buy rating with a $359.00 target on October 14, 2026, Barclays maintaining an Overweight rating and raising its target from $368.00 to $384.00 on October 16, 2026, Wells Fargo maintaining an Overweight rating with a move from $382.00 to $383.00 on October 19, 2026, and Evercore ISI Group maintaining an Outperform rating while lifting its target from $370.00 to $375.00 on October 19, 2026. The stock carries a consensus buy recommendation from 27 analysts with a mean price target of $353.81.

Other Institutional Activity in Hilton Worldwide Holdings Inc.

Institutional investors have adjusted their holdings in the hospitality firm over recent reporting periods. Accurate Wealth Management reduced its holdings by 3,391 shares, ending with 819 shares worth about $269,534. Principal Financial Group, Inc. cut its position by 766,616 shares to finish with 5,836,454 shares valued at roughly $2.12 billion. Franklin Resources, Inc. trimmed its stake by 659,173 shares, holding 5,672,941 shares valued at about $2.06 billion.

Hilton Worldwide Holdings Inc. Stock Up 5.0%

Hilton shares recently traded around $359.29 as of October 21, 2026, sitting 1.1% below the session close of $363.26 recorded on that same day. The stock trades 12.6% above its 50-day moving average of $318.95 and 13.0% above its 200-day moving average of $317.95. Shares sit 0.4% above their 52-week high of $358.00 and 41.7% above their 52-week low of $253.54.

Recent Earnings

Hilton generated trailing-twelve-month revenue of $5.1 billion with an earnings per share of $6.82. The company reports a net profit margin of 31.0% and year-over-year revenue growth of 2.5%. The next earnings release is scheduled for October 27, 2026.

Dividend

The company pays an annual dividend rate of $0.60 per share, yielding 0.17% with a dividend payout ratio of 8.8%.

Insider Buying and Selling at Hilton Worldwide Holdings Inc.

Company insiders have transacted in shares ahead of the rating update. Director Chris Carr sold 439 shares on September 14, 2026, at a price of $310.34 for a total value of $136,239. Officer Laura Fuentes sold 7,289 shares on September 14, 2026, valued at $2,258,218.

About Hilton Worldwide Holdings Inc.

Hilton Worldwide Holdings Inc. operates as a hospitality company that manages, franchises, and leases hotels and resorts worldwide. The company operates through segments including management, franchising, and ownership, utilizing its portfolio of brand names and trademarks.

Bottom Line

JP Morgan's updated price target highlights positive sentiment from major Wall Street firms as the company prepares for its upcoming earnings announcement on October 27, 2026. Investors will watch the next financial report for updates on lodging demand and franchise growth.