JP Morgan Raises Meta Platforms (META) Price Target to $940

JP Morgan reiterated its Overweight rating on Meta Platforms, Inc. on October 22, 2026, while lifting its price target from $920.00 to $940.00. The research note arrived alongside a wave of updates from other major financial firms tracking the social media and technology giant. ## What Changed in JP Morgan's Meta Platforms Position

The firm kept its positive stance on the tech company, signaling continued confidence in its growth trajectory by bumping up the target price to $940.00 from its previous mark of $920.00. This forward-looking opinion focuses on the company's long-term business potential across its core apps and virtual reality hardware units.

META Meta Platforms, Inc.

$694.25 ▲ +7.02% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Meta Platforms, Inc. Stock Down 6.8%

Meta Platforms closed at $646.96 on October 22, 2026, and recently traded around $653.91 as of October 22, 2026. The stock is up about 1.1% since that close, sitting below its 50-day moving average of $661.46 while trading above its 200-day moving average of $632.62.

Recent Earnings

Meta Platforms generated trailing-twelve-month revenue of $228.25 billion alongside trailing earnings of $29.31 per share. The company reported a net profit margin of 29.8% and a return on equity of 29.8%.

Dividend

Meta Platforms pays an annual dividend rate of $2.10 per share, which translates to a dividend yield of 0.3%. The payout ratio stands at 7.9%.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan completed four transactions before the analyst update. He disposed of 1,575 shares on September 28, another 1,575 shares at an average price of $728.08 for a total value of $1,146,726 on October 5, 1,575 shares at $728.10 worth $1,146,758 on October 12, and 1,575 shares under a planned arrangement at $707.20 valued at $1,113,840 on October 19.

Analysts Set New Price Targets

Wall Street firms adjusted their views on October 22, 2026. Barclays maintained an Overweight rating while raising its target from $780.00 to $880.00. RBC Capital kept an Outperform rating and lifted its target from $770.00 to $800.00. Wells Fargo maintained an Overweight rating while trimming its target from $1,000.00 to $995.00. Citizens reiterated a Market Outperform rating with an unchanged target of $885.00. Scotiabank maintained a Sector Perform rating and raised its target from $600.00 to $650.00. Overall, the company holds a strong buy recommendation with a mean price target of $817.87 across 58 analyst opinions.

About Meta Platforms

Meta Platforms builds digital products that allow people to connect globally through mobile devices, personal computers, virtual reality headsets, and artificial intelligence glasses. It operates through two main segments focused on its family of social apps and virtual reality projects.

Bottom Line

JP Morgan's raised price target places it well above the broader analyst consensus mean, reflecting a bullish outlook on the company's ongoing market position. Investors will continue tracking upcoming research notes and corporate updates for further shifts in institutional sentiment.