JP Morgan Rates PepsiCo (PEP) buy, $170 Price Target

JP Morgan maintains a buy rating on PepsiCo with a target of $170, a 20.88% upside from the current price.

By TradeTexts Research Desk · Published Jul 1, 2026, 10:00 AM EDT · Updated Jul 1, 2026, 3:01 PM EDT

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JP Morgan rated PepsiCo, Inc. ($PEP) "buy" with a $170 price target on July 1, 2026.

Since the rating, $PEP is up 0.9% after 1 week, down 1.1% after 1 month and down 5.9% to date (from the $139.67 close on Jul 1, 2026).

PEP PepsiCo, Inc.

$131.49 -4.74% year to date

Daily close · Oct 16, 2026

Key Points

JP Morgan reiterated its buy rating on PepsiCo, Inc. (PEP) with a $170 price target on July 1, 2026.
JP Morgan's $170 price target implies 20.88% upside from PepsiCo, Inc.'s ($PEP) current $140.63 share price.
PepsiCo shares traded at $136.78 on Wednesday, with a market cap of $185.08 billion and a P/E ratio of 21.26.
BlackRock increased its PepsiCo stake by 273,374 shares, while Vanguard Capital Management opened a new position.

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On July 1, 2026, JP Morgan reiterated its buy rating on PepsiCo, Inc. (NasdaqGS:PEP), maintaining a price target of $170. This decision was made by analyst Andrea Teixeira, indicating continued confidence in the beverage and snack giant.

Analyst rating track record

JP Morgan vs. the S&P 500

YTD return -2.23% hypothetical

All-time return +35.30% S&P 500 +38.45%

vs. S&P 500 -3.15% behind the index

Hypothetical returns from JP Morgan's disclosed trades, not real profit or advice. How we model this.

PepsiCo, Inc. Stock Up 9.5%

Shares of PepsiCo, Inc. traded at $136.78 on Wednesday. The company has a market capitalization of approximately $185.08 billion and a P/E ratio of 21.26. Over the past year, the stock has seen a low of $132.47 and a high of $171.48. Its 50-day moving average is $148.39, and the 200-day moving average is $150.11. PepsiCo has a beta of 0.359, reflecting lower volatility compared to the broader market.

12-month forecast

$PEP price target

PepsiCo, Inc. daily closes and this analyst's $170 target. Not advice.

Recent Earnings

PepsiCo reported revenue of $95.45 billion, with a revenue growth rate of 8.5%. Its earnings per share stood at $6.37, while the net margin was 9.15%. The return on equity was a notable 43.88%. Investors can look forward to the next earnings announcement on July 9, 2026.

Dividend

PepsiCo offers an annual dividend rate of $5.92 per share, yielding 4.37%. The company's dividend payout ratio is 89.32%, indicating a significant portion of earnings returned to shareholders.

Insider Buying and Selling at PepsiCo, Inc.

Recent insider activity at PepsiCo includes several purchases on June 1, 2026. Jennifer Bailey acquired 424 shares, David Gibbs bought 71 shares, and Susan Diamond purchased 565 shares, all at an average price of $141.52. Additionally, Daniel Vasella bought 424 shares on the same date, and earlier, on May 31, he acquired 1,481 shares.

Analysts Set New Price Targets

On July 1, 2026, JP Morgan maintained its buy rating and $170 price target for PepsiCo. Other recent analyst actions include Citigroup maintaining a buy rating with a $170 target on June 25, 2026, and Deutsche Bank also maintaining a buy rating with a $168 target on June 18, 2026. The consensus rating for PepsiCo is 'hold', with an average target price of $167.23 among 22 analysts.

About PepsiCo, Inc.

PepsiCo, Inc., headquartered in Purchase, New York, is a leading global food and beverage company. It operates through several segments, including PepsiCo Foods North America and PepsiCo Beverages North America. The company offers a wide range of products such as snacks, cereals, and beverages, including its famous Pepsi-Cola brand. Led by CEO Ramon Luis Laguarta, PepsiCo employs approximately 306,000 people worldwide.

Bottom Line

JP Morgan's reiterated buy rating and $170 price target suggest confidence in PepsiCo's future performance. Investors keep a keen eye on analyst ratings as indicators of potential stock movement. However, it's important to remember that these ratings are based on past performance and expectations, and actual results may vary.