Keybanc Raises Meta Platforms (META) Price Target to $905

Keybanc reaffirmed its Overweight rating on Meta Platforms, Inc. (NasdaqGS: META) on October 22, 2026, while nudging its price target up from $900.00 to $905.00. The research note highlights confidence in the tech giant's digital ad business and AI investments as it navigates the final stretch of the year. Shares of Meta Platforms closed at $646.96 on October 22, 2026, and recently traded at $653.91.

META Meta Platforms, Inc.

$697.52 ▲ +7.52% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Keybanc's Call on Meta Platforms, Inc.

In its October 22, 2026 note, Keybanc kept an Overweight rating on the parent company of Facebook and Instagram, pushing its target price higher by $5.00 to $905.00 from a previous level of $900.00. The firm remains positive on the company's ability to drive engagement across its Family of Apps and monetize its artificial intelligence tools.

Other Institutional Activity in Meta Platforms, Inc.

Other financial firms adjusted their holdings around the same time. SBI Securities trimmed its stake by 2,795 shares, ending with 47,664 shares valued at about $34.56 million. Carnegie Investment Counsel reduced its holdings by 2,433 shares to 140,366 shares worth about $99.01 million. Quilter grew its holdings by 13,847 shares, ending with 290,000 shares worth about $210.30 million. Pictet North America Advisors added 2,269 shares for a total of 33,415 shares valued at about $24.23 million. Axxcess Wealth Management cut its position by 24,710 shares, leaving it with 29,410 shares worth about $21.33 million.

Meta Platforms, Inc. Stock Down 7.6%

Meta Platforms shares recently changed hands at $653.91 on October 22, 2026, up about 1.1% from an event-day close of $646.96. The stock sits below its 50-day moving average of $661.46 but remains above its 200-day moving average of $632.62. The company carries a market capitalization of roughly $1.78 trillion.

Recent Earnings

Meta Platforms reported trailing-twelve-month revenue of $228.25 billion alongside earnings of $29.31 per share. The company posted a net profit margin of 29.8% and a return on equity of 29.8%.

Dividend

The company distributes an annual dividend rate of $2.10 per share, which works out to a dividend yield of 0.3%. Management allocates 7.9% of earnings to cover the payout.

Insider Buying and Selling at Meta Platforms, Inc.

Chief Operating Officer Javier Olivan completed four transactions prior to the analyst update. On September 28, 2026, he disposed of 1,575 shares valued at about $1.18 million. On October 5, 2026, he sold 1,575 shares at an average price of $728.08 for a total of $1.15 million. On October 12, 2026, he parted with another 1,575 shares at $728.10 apiece, totaling $1.15 million. Finally, on October 19, 2026, he sold 1,575 shares at $707.20 each under a planned trading arrangement, bringing in about $1.11 million.

Analysts Set New Price Targets

Several other Wall Street firms updated their views alongside Keybanc. Barclays maintained an Overweight rating and raised its target from $780.00 to $880.00 on October 22, 2026. RBC Capital maintained an Outperform rating and lifted its target from $770.00 to $800.00 on the same day. Wells Fargo maintained an Overweight rating while trimming its target from $1,000.00 to $995.00. Citizens reiterated a Market Outperform rating with an unchanged target of $885.00. Scotiabank maintained a Sector Perform rating and raised its target from $600.00 to $650.00. Across the broader analyst community, the stock holds a consensus Strong Buy recommendation with a mean target price of $817.87.

About Meta Platforms, Inc.

Headquartered in Menlo Park, California, Meta Platforms builds digital environments that connect people through mobile devices, personal computers, virtual reality headsets, and AI gear. Its operations span two main divisions: the Family of Apps, which includes Facebook, Instagram, and WhatsApp, and Reality Labs, which focuses on virtual reality and augmented reality hardware and software.

Bottom Line

Keybanc's revised target highlights ongoing confidence in Meta's long-term growth prospects. Investors will continue monitoring advertising demand and Reality Labs spending as the tech giant prepares its next quarterly financial report.