Morgan Stanley Raises Amazon.com (AMZN) Price Target to $350
Key Points
- Morgan Stanley maintained an Overweight rating on Amazon.com, Inc. on October 19, 2026, while raising its price target to $350.00 from $335.00.
- Morgan Stanley's $350 price target implies 33.54% upside from Amazon.com, Inc.'s ($AMZN) current $262.09 share price.
- Amazon.com, Inc. recently posted trailing twelve-month revenue of $775.68 billion alongside a trailing twelve-month EPS of $12.43.
- The stock currently holds a consensus strong buy rating from 58 analysts with a mean price target of $331.46.
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Morgan Stanley's Call on Amazon.com, Inc.
Morgan Stanley maintained its Overweight rating on Amazon.com, Inc. (AMZN) in a research note published on October 19, 2026, while boosting its price target from $335.00 to $350.00. The firm's forward-looking opinion places fresh emphasis on the retail and cloud giant's operational performance as markets await the next update.
AMZN
Amazon.com, Inc.
Morgan Stanley vs. the S&P 500
Hypothetical returns from Morgan Stanley's disclosed trades, not real profit or advice. How we model this.
Other Institutional Activity in Amazon.com, Inc.
Y-Intercept reduced its holdings by 195,242 shares, ending with 71,237 shares worth about $17.75 million. Concurrent Investment Advisors grew its holdings by 252,417 shares, ending with 973,401 shares worth about $242.52 million. PineStone Asset Management grew its holdings by 130,810 shares, ending with 2,909,610 shares worth about $724.93 million.
Amazon.com, Inc. Stock Up 3.2%
Amazon.com, Inc. shares recently traded around $262.09 as of October 19, 2026, sitting up about 8.0% above its 200-day moving average. The stock closed at $262.19 on the day of Morgan Stanley's note.
$AMZN price target
Amazon.com, Inc. daily closes and this analyst's $350 target. Not advice.
Recent Earnings
Amazon.com, Inc. posted trailing twelve-month revenue of $775.68 billion and trailing twelve-month earnings per share of $12.43. The tech and retail leader reported a return on equity of 30.6% and a net profit margin of 17.4%. Investors will look toward the company's upcoming earnings release on October 29, 2026, for further updates on financial performance and segment growth across AWS and retail.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Insider Buying and Selling at Amazon.com, Inc.
Officer Matthew S Garman sold 14,541 shares on August 21, 2026, valued at approximately $3.77 million. Officer David A. Zapolsky sold 15,430 shares on August 24, 2026, for about $4.00 million. Officer Douglas J Herrington sold 1,000 shares at an average price of $254.77 on September 1, 2026, totaling $254,770, and later sold another 1,000 shares at $251.50 on October 1, 2026, worth $251,500.
Analysts Set New Price Targets
TD Cowen reiterated a Buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a Buy rating on October 6, 2026, while lifting its target to $385.00 from $315.00. Wells Fargo maintained an Overweight rating on October 12, 2026, moving its target from $338.00 to $329.00, and Cantor Fitzgerald maintained an Overweight rating on the same day, adjusting its target to $310.00 from $320.00. Overall, the stock carries a consensus strong buy rating from 58 analysts.
About Amazon.com, Inc.
Amazon.com, Inc. operates global online and physical retail stores alongside a dominant cloud computing division known as Amazon Web Services. The company sells consumer goods, advertising services, digital subscriptions, and manufactured hardware devices including Kindle and Echo. Its broad ecosystem spans multiple continents, making its financial health a key indicator for the broader consumer discretionary and technology sectors.
Bottom Line
Morgan Stanley's updated price target underscores continued optimism from major Wall Street institutions regarding Amazon's market position. Market participants will monitor the company's upcoming quarterly results on October 29, 2026, to gauge whether earnings momentum can support these higher valuation targets.
Related Filing Alerts
Source: Morgan Stanley's rating change on $AMZN (Oct 19, 2026). Written by software, not financial advice. How we make alerts