Morgan Stanley Raises Hilton Worldwide (HLT) Price Target to $349
Key Points
- Morgan Stanley kept its Overweight rating on Hilton Worldwide Holdings Inc. on October 22, 2026, and lifted its price target to $349 from $336.
- Morgan Stanley's $349 price target implies 3.66% downside from Hilton Worldwide Holdings Inc.'s ($HLT) current $362.25 share price.
- Hilton recently traded around $362.25, sitting up about 1.3% from its October 22 closing price of $357.66.
- The lodging company trades with a trailing P/E ratio of 52.4 and expects to report its next earnings update on October 27, 2026.
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Morgan Stanley maintained its Overweight rating on Hilton Worldwide Holdings Inc. (NYSE: HLT) on October 22, 2026, while pushing its price target higher. The update follows a series of recent research notes from major Wall Street firms tracking the lodging sector. Hilton shares closed at $357.66 on the day of the announcement.
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Hilton Worldwide Holdings Inc.
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Morgan Stanley's Call on Hilton Worldwide Holdings Inc.
On October 22, 2026, Morgan Stanley kept an Overweight rating on Hilton while boosting its price target to $349.00 from $336.00. The firm's forward-looking note reflects its current stance on the hospitality operator's market position.
Other Institutional Activity in Hilton Worldwide Holdings Inc.
Other large financial institutions adjusted their positions in Hilton ahead of the autumn filing period. Principal Financial Group, Inc. reduced its holdings by 766,616 shares, ending with 5,836,454 shares valued at about $2,087,466,159.00 as of June 30, 2026. Franklin Resources, Inc. also trimmed its stake, cutting 659,173 shares to close the period with 5,672,941 shares worth roughly $2,028,984,098.00.
Hilton Worldwide Holdings Inc. Stock Holds Steady
Hilton recently traded around $362.25 as of October 22, 2026, putting the stock up about 1.3% from its $357.66 close on the day of Morgan Stanley's note. The stock sits roughly 0.6% below its 52-week high of $364.50 and well above its 50-day moving average of $321.43.
$HLT price target
Hilton Worldwide Holdings Inc. daily closes and this analyst's $349 target. Not advice.
Recent Earnings
Hilton posted trailing twelve-month revenue of $5.1 billion alongside basic earnings of $6.82 per share. The company operates with a net profit margin of 31.0% and achieved a year-over-year revenue growth rate of 2.5%. Hilton is scheduled to release its next quarterly financial results on October 27, 2026.
Dividend
Hilton pays an annual dividend rate of $0.60 per share, which translates to a dividend yield of 0.17%. The payout represents 8.8% of the company's earnings.
Insider Buying and Selling at Hilton Worldwide Holdings Inc.
Company insiders reported open-market activity ahead of the analyst update. Director Chris Carr sold 439 shares on September 14, 2026, at an average price of $310.34 for a total value of $136,239.00. Officer Laura Fuentes also disposed of 7,289 shares on September 14, 2026, valued at $2,258,218.00.
Wall Street Ratings
Several other firms updated their outlooks on Hilton during October 2026. Barclays maintained an Overweight rating and lifted its target to $384.00 from $368.00 on October 16. Wells Fargo kept an Overweight rating on October 19, moving its target to $383.00 from $382.00. Evercore ISI Group maintained an Outperform rating on October 19 with a target raised to $375.00 from $370.00. JP Morgan maintained an Overweight rating on October 21 and raised its target from $365.00 to $387.00. Overall, the stock carries a consensus buy rating from 27 analysts, with a mean price target of $355.22.
About Hilton Worldwide Holdings Inc.
Headquartered in McLean, Virginia, Hilton operates as a global hospitality company managing, franchising, and leasing hotels and resorts. Its portfolio spans management and franchise operations as well as direct ownership segments, licensing widely recognized lodging brands across international markets.
Bottom Line
Morgan Stanley's updated target highlights steady institutional attention on Hilton as the company prepares for its upcoming earnings report on October 27, 2026. Investors will be watching the next batch of financial results to see how franchise and management revenues fare against current valuation levels.
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Source: Morgan Stanley's rating change on $HLT (Oct 22, 2026). Written by software, not financial advice. How we make alerts