Morgan Stanley Raises MAR Price Target to $403

Morgan Stanley maintained its Overweight rating on Marriott International, Inc. [MAR] on October 22, 2026, while boosting its price target from $384 to $403. The research note arrived as hospitality stocks navigate late-October trading ranges. Shares closed at $397.98 on the day of the update and recently traded around $399.38, placing the stock just under the firm's new target level.

MAR Marriott International, Inc.

$404 ▲ +29.67% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Morgan Stanley's Call on Marriott International, Inc.

In its October 22, 2026 note, Morgan Stanley reaffirmed its upbeat stance on the lodging operator by keeping an Overweight rating and bumping the target up by $19 to $403. The firm's target sits higher than the consensus mean price target of $386.81 held across 26 analyst opinions for the company.

Marriott International, Inc. Stock Up 0.5%

Marriott shares recently changed hands at $399.38, sitting up about 0.4% from their $397.98 close on October 22, 2026. The stock is trading well above its 50-day moving average of $354.77 and its 200-day moving average of $353.50. Shares remain below their 52-week high of $410.98 while holding comfortably above their 52-week low of $256.76.

Recent Earnings

Marriott reported trailing twelve month revenue of $7.38 billion alongside an EPS of $9.66. The company has a net profit margin of 35.0% and year-over-year revenue growth of 11.1%. Investors look ahead to the company's next earnings report, scheduled for November 2, 2026.

Dividend

Marriott pays an annual dividend rate of $2.92 per share, yielding 0.72%. The payout ratio stands at 28.4% of earnings.

Insider Buying and Selling at Marriott International, Inc.

Company insiders have completed several stock transactions over recent months. Officer Peggy Fang Roe sold 3,000 shares on May 18, 2026, at an average price of $361.56 for a total of $1.08 million. Later, on September 25, 2026, beneficial owner John Willard Marriott Jr. sold 3,500 shares at $352.09 worth $1.23 million. Director David Sheets Marriott sold 3,500 shares at $352.09 on the same day for $1.23 million, and director Deborah Marriott Harrison also sold 3,500 shares at $352.09 for $1.23 million.

Analysts Set New Price Targets

Wall Street firms have regularly updated their views on the lodging operator through October. On October 16, 2026, Barclays maintained an Equal-Weight rating while lifting its target from $348 to $363. Wells Fargo maintained an Overweight rating on October 19, 2026, raising its target slightly from $425 to $426. On the same day, Evercore ISI Group maintained an Outperform rating and boosted its target from $400 to $420. JP Morgan maintained a Neutral rating on October 21, 2026, moving its target from $388 to $406. Across the broader analyst community, the stock carries a consensus buy recommendation.

About Marriott International, Inc.

Marriott International runs, franchises, and licenses lodging properties across the globe, spanning luxury brands like The Ritz-Carlton and W Hotels alongside standard hotel networks. The Bethesda-based company manages properties across North America, Europe, Asia, and international markets.

Bottom Line

Investors will look closely at Marriott's upcoming financial results on November 2, 2026, to see if fundamental performance matches the optimism reflected in recent analyst target increases.