Morgan Stanley Cuts PRU Price Target to $100

On October 19, 2026, Morgan Stanley reiterated its Underweight rating on Prudential Financial, Inc. [NYSE: PRU] while adjusting its price target. According to a research note issued on that date, the firm lowered its target for the life insurance provider to $100.00 from its previous target of $105.00.

PRU Prudential Financial, Inc.

$115.91 ▲ +5.79% year to date

1M 3M YTD

Daily close · Oct 16, 2026

Morgan Stanley's Call on Prudential Financial

In its update, Morgan Stanley maintained its cautious stance on the financial services firm. The new target of $100.00 represents a reduction from the firm's prior target of $105.00.

Other Institutional Activity in Prudential Financial

Arrowstreet Capital, Limited Partnership grew its holdings by 1,474,192 shares during its quarter ended June 30, 2026, ending with 4,030,890 shares worth about $458,473,419.

Prudential Financial, Inc. Stock Down 1.9%

Prudential Financial shares recently traded around $113.74 as of October 19, 2026, matching their closing price on that date. The stock trades about 4.7% above its 200-day moving average of $108.66, but sits roughly 10.9% below its 52-week high of $127.72. The recent price sits above the consensus analyst target mean price of $110.73.

Recent Earnings

Prudential Financial reported trailing twelve-month revenue of $65,223,999,488 and earnings of $11.04 per share. The company posted a net profit margin of 6.0% and a return on equity of 12.0%. The company's next earnings report is scheduled for November 3, 2026.

Dividend

Prudential Financial pays an annual dividend rate of $5.60 per share, which translates to a dividend yield of 4.83%. The payout is supported by a dividend payout ratio of 49.8%.

Insider Buying and Selling at Prudential Financial, Inc.

Insiders have been active in the company's shares over recent quarters. On February 11, 2026, Director Joseph J Wolk bought 400 shares at a price of $105.32 for a total of $42,128. Later, on February 17, 2026, Director Thomas D Stoddard bought 250 shares at $102.97, totaling $25,742. On the selling side, General Counsel Ann M Kappler sold 13,580 shares on May 14, 2026, at $103.25 for $1,402,135, and later sold 7,652 shares on August 14, 2026, at $125.01 for $956,577.

Analysts Set New Price Targets

Wall Street firms have updated their outlooks on the stock in October 2026. On October 12, 2026, Wells Fargo maintained its Underweight rating while lowering its target from $110.00 to $104.00. On the same day, Piper Sandler maintained its Neutral rating and lowered its target from $128.00 to $120.00. JP Morgan maintained a Neutral rating on October 15, 2026, dropping its target to $127.00 from $131.00. Keefe, Bruyette & Woods maintained a Market Perform rating on October 16, 2026, reducing its target from $123.00 to $119.00. Overall, the stock carries a consensus hold recommendation from 15 analysts, with a target mean price of $110.73.

About Prudential Financial

Headquartered in Newark, New Jersey, Prudential Financial operates through segments such as PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses. Founded to provide diverse financial products and services, the company serves individual and institutional clients across the United States, Japan, and international markets.

Bottom Line

Investors will look ahead to Prudential Financial's upcoming earnings release on November 3, 2026, for fresh details on financial performance. Market participants continue to monitor how shares trade relative to updated Wall Street price targets.