Morgan Stanley Raises PG Price Target to $185
Key Points
- Morgan Stanley maintained its Overweight rating on The Procter & Gamble Company NYSE:PG on October 23, 2026, while raising its price target from $166 to $185.
- Morgan Stanley's $185 price target implies 11.32% upside from The Procter & Gamble Company's ($PG) current $166.19 share price.
- Midwest Trust recently grew its position in the consumer goods giant by 10.7%, acquiring 51,131 additional shares.
- The company trades around $166.19, sitting just below its 52-week high of $167.25.
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On October 23, 2026, Morgan Stanley maintained its Overweight rating on The Procter & Gamble Company NYSE:PG while lifting its price target to $185 from $166. According to the firm's research note issued on that date, the updated target sits well above where the consumer goods maker recently traded around $166.19.
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The Procter & Gamble Company
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Morgan Stanley's Call on The Procter & Gamble Company
Morgan Stanley kept its positive stance on the household products firm, pushing its price target higher from $166 to $185. The stock closed at $165.59 on October 22, 2026, before ticking up about 0.4% to trade recently at $166.19. Analyst ratings reflect forward-looking expectations for a company's business prospects.
Other Institutional Activity in The Procter & Gamble Company
Other large financial firms have adjusted their holdings in the consumer defensive leader recently. Midwest Trust grew its holdings by 51,131 shares, ending with 529,870 shares worth about $76,979,514. Howland Capital Management trimmed its stake by 12,074 shares, leaving it with 113,473 shares valued at roughly $16,485,358 in its filing on October 22, 2026.
The Procter & Gamble Company Stock Up 6.0%
The company shares recently traded around $166.19, putting them just below the 52-week high of $167.25 and well above the 50-day moving average of $147.11.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $185 target. Not advice.
Recent Earnings
The business posted trailing-twelve-month revenue of $87.03 billion and earnings of $6.62 per share.
Dividend
The company pays an annual dividend rate of $4.35 per share.
Insider Buying and Selling at The Procter & Gamble Company
Three company insiders completed stock sales on October 5, 2026. Officer Paul Gama sold 2,225 shares for $323,382. Officer Susan Street Whaley sold 2,369 shares for $344,310. Chief Financial Officer Andre Schulten sold 3,914 shares for $568,861.
Analysts Set New Price Targets
Several other firms updated their outlooks ahead of Morgan Stanley's note. On October 6, 2026, Evercore ISI Group upgraded the stock to Outperform with a $166 target. RBC Capital maintained an Outperform rating on October 6 with a $166 target, and reiterated that view on October 20. Citigroup maintained a Buy rating on October 14 and raised its target to $180.
About The Procter & Gamble Company
The Procter & Gamble Company makes everyday consumer goods sold around the globe. Its brands span beauty, grooming, health care, fabric care, and baby products.
Bottom Line
Investors will keep an eye on how shares perform relative to Morgan Stanley's new $185 target. Watch for upcoming institutional ownership updates and earnings reports for further direction.
Related Filing Alerts
Source: Morgan Stanley's rating change on $PG (Oct 23, 2026). Written by software, not financial advice. How we make alerts