Morgan Stanley Raises WH Price Target to $97
Key Points
- Morgan Stanley reiterated an Overweight rating on Wyndham Hotels & Resorts, Inc. on October 22, 2026, while pushing its price target higher to $97 from $92.
- Morgan Stanley's $97 price target implies 23.79% upside from Wyndham Hotels & Resorts, Inc.'s ($WH) current $78.36 share price.
- CEO Geoffrey A. Ballotti and Officer Nicola Rossi completed insider share sales earlier in the year.
- The hotel franchising company reports trailing twelve-month revenue of $1.42 billion and offers a 2.2% dividend yield.
Get Wyndham Hotels & Resorts text alerts
We text you when insiders, Congress, analysts or big funds move on $WH.
By entering your mobile number and tapping the sign-up button, you provide express written consent to receive recurring automated text messages from TradeTexts at that number, including stock alerts about SEC filings, insider and congress trades, analyst ratings, hedge fund moves, and earnings results. Consent is not a condition of any purchase. Message frequency varies. Messages are not investment advice. Message and data rates may apply. Reply HELP for help and STOP to opt out at any time. See our Terms and Privacy Policy.
Not investment advice. TradeTexts is not a registered investment adviser, and this automated Wyndham Hotels & Resorts, Inc. alert may contain errors. Disclosures
On October 22, 2026, Morgan Stanley kept its Overweight rating on Wyndham Hotels & Resorts, Inc. (NYSE: WH) while bumping up its price target. According to a research note from the firm, the target moved to $97.00 from $92.00.
WH
Wyndham Hotels & Resorts, Inc.
Morgan Stanley vs. the S&P 500
Hypothetical returns from Morgan Stanley's disclosed trades, not real profit or advice. How we model this.
Morgan Stanley's Call on Wyndham Hotels & Resorts, Inc.
Morgan Stanley kept an upbeat stance on the lodging company by reiterating its Overweight rating. The firm lifted its price target from $92.00 to $97.00. This forward-looking opinion signals confidence in the lodging operator's path ahead.
Other Institutional Activity in Wyndham Hotels & Resorts, Inc.
Citadel Advisors Llc cut its holdings by 242,117 shares, ending with 2,103,981 shares worth about $162,564,090. Bank of Montreal /CAN/ reduced its stake by 263,629 shares, closing the period with 1,867,566 shares valued at roughly $144,297,485.
Wyndham Hotels & Resorts, Inc. Stock Holds Steady
The stock recently traded around $78.36, up about 1.4% from its event close of $77.26 on October 22, 2026.
$WH price target
Wyndham Hotels & Resorts, Inc. daily closes and this analyst's $97 target. Not advice.
Recent Earnings
The lodging company posts trailing twelve-month revenue of $1.42 billion alongside earnings of $2.76 per share. The next earnings report is scheduled for release on February 17, 2027.
Dividend
The firm distributes an annual dividend rate of $1.72 per share, giving investors a 2.2% dividend yield.
Insider Buying and Selling at Wyndham Hotels & Resorts, Inc.
Insider transactions included several sales by top executives earlier in 2026. Officer Nicola Rossi sold 7,055 shares on May 7, 2026, at an average price of $85.19 for a total value of $601,045. Chief Executive Officer Geoffrey A. Ballotti made multiple dispositions, including 18,516 shares on June 15, 2026, valued at $1,495,978, another sale of 19,414 shares on August 17, 2026, at $72.71 per share worth $1,411,576, and 19,295 shares on October 15, 2026, for a total of $1,421,825.
Analysts Set New Price Targets
Analyst coverage includes a recent note from Stifel, which maintained a Buy rating and lifted its target to $99.00 on October 22, 2026. Freedom Broker initiated coverage with a Buy rating and an $88.00 target on October 14, 2026. Truist Securities maintained a Buy rating while lowering its target to $104.00 on September 10, 2026. Overall consensus views the stock favorably ahead of winter.
About Wyndham Hotels & Resorts, Inc.
Wyndham Hotels & Resorts, Inc. operates as a major hotel franchising company with thousands of properties across the globe. Headquartered in Parsippany, New Jersey, the company caters to everyday travelers through economy and midscale lodging segments.
Bottom Line
Investors will look toward the upcoming earnings release on February 17, 2027, for further insight into company performance. Monitoring institutional adjustments and upcoming analyst notes will also help track market sentiment.
Related Filing Alerts
Source: Morgan Stanley's rating change on $WH (Oct 22, 2026). Written by software, not financial advice. How we make alerts